5 Pitfalls of Measuring Share of Media Coverage
Discover the five critical pitfalls of measuring share of media coverage and learn strategic approaches to transform this metric into a valuable business indicator.| Michael Brito
Discover the five critical pitfalls of measuring share of media coverage and learn strategic approaches to transform this metric into a valuable business indicator.| Michael Brito
Track brand reputation metrics in generative search with the Model Interpretation Risk Index and reduce the risk of distorted AI-driven narratives.| Michael Brito
BrightEdge report shows AI search variance with engines disagreeing 62% on brand mentions, reshaping visibility, reputation, and PR strategy.| Michael Brito
Maximize the impact of PR measurement in 2025 with this step-by-step guide to setting KPIs, proving value, and achieving communications goals.| Michael Brito
Track Negative Anchor Ratio to see how often AI repeats the same negative theme across answers and learn how to lower it before it shapes perception.| Michael Brito
Learn how the Model Sentiment Consistency Score reveals brand reputation gaps in generative search and why consistency across AI engines matters.| Michael Brito
Summary This post examines a University of Toronto study that reveals how AI search engines are redefining authority across industries. It compares platforms like ChatGPT, Perplexity, and Gemini against Google and shows that AI engines consistently prioritize earned media while diminishing or removing brand-owned content and social platforms. Automotive loses consumer forums, electronics sidelines influencer-driven […] The post University of Toronto Study: Earned Media Dominates AI Search a...| Michael Brito
Summary This post explains how GEO is reshaping B2B influence by shifting power from human-driven visibility to algorithmic authority. It shows how likes, retweets, and conference buzz no longer carry weight compared to citations, research, and consistent digital footprints that AI engines trust. The post highlights the rise of invisible influencers whose expertise endures in […] The post GEO Puts B2B Influence on Notice appeared first on Michael Brito.| Michael Brito
Public relations has always been about influence. Now it is about visibility inside artificial intelligence. That shift explains why Muck Rack’s Fundamentals of GEO course deserves attention. It is the first training from a major media monitoring technology vendor built specifically to give PR professionals a foundation in Generative Engine Optimization. Every major disruption in […] The post Muck Rack Puts GEO Education Front and Center for PR appeared first on Michael Brito.| Michael Brito
Gen Z trends in 2025 reveal how digital, fashion, shopping, and values shape marketing. Learn how to adapt to their habits and expectations.| Michael Brito
While analytics & measurement serve two different purposes, they are equally important to ensure the success of digital marketing and PR programs.| Michael Brito
Learn how text analysis transforms content strategy by aligning messaging with audience needs, uncovering real-time insights.| Michael Brito
Learn how AI sentiment analysis gives brands a sharper, faster, and more accurate read on customer emotion across massive datasets.| Michael Brito
Using social media data analysis is a great way for uncovering competitive insights that can reveal real market white space for brands.| Michael Brito
Explore the intricate dance between brand personality and archetypes, and learn how they shape compelling, resonant brand narratives.| Michael Brito
Gen Z social media usage is up across the board, so brands must think about integrating the platform into their marketing programs.| Michael Brito
Learn how to launch, manage and scale your influencer marketing program for consumer and B2B brands across all media channels.| Michael Brito
Learn how to incorporate data driven storytelling by extracting actionable insights from social media audience data and media intelligence.| Michael Brito
Predictive Media Intelligence can transform reactive monitoring into strategic foresight with advanced analytics.| Michael Brito
Explore six leading Narrative Intelligence Platforms that help marketers and analysts track, analyze, and act on emerging public narratives.| Michael Brito
Learn how to apply narrative intelligence in brand strategy to detect threats, shape messaging, and drive engagement through cultural relevance.| Michael Brito
Discover how the Hero Archetype can elevate brand identity, boost consumer connection, and create a fearless market presence.| Michael Brito
Customer advocacy happens when every decision made within a company is centered around customer obsession and improving relationships.| Michael Brito
Audience profiling is the process of using data to build a customer persona based on conversational behaviors, analytics and media insights.| Michael Brito
The B2B sales funnel is unpredictable so it's important to map your content marketing to the buyer's journey across all media channels.| Michael Brito
Customer and brand archetypes can be used together to define and understand an audience by mapping brand values to customer expectations.| Michael Brito
Learn which PR metrics matter most. Shift from vanity numbers to outcome-based measurement that shows business impact and ROI.| Michael Brito
This video goes through several tactics and different ways to measure the share of earned media coverage as a part of your PR strategy.| Michael Brito
B2B influence isn’t about thought leaders. It’s a system shaped by AI search, content, media, and trust signals across the entire digital ecosystem.| Michael Brito
Learn how to leverage RFPs to strategically build your marketing tech stack. Discover best practices for evaluating and selecting vendors.| Michael Brito
An executive communications strategy is the backbone of your brand reputation. Without one, your execs will make mistakes.| Michael Brito
Profound helps brands monitor, analyze, and improve how they appear in AI-driven search engines and large language models.| Michael Brito
What is AI Reading? The Muck Rack AI Report reveals how LLMs prioritize earned media. Learn how PR influences citations, visibility, and narrative control.| Michael Brito
Substack trends show rising narratives in Trump politics, AI breakthroughs, and lifestyle content. PR and brand leaders must engage now to stay ahead.| Michael Brito
Review of Pulsar's Narratives AI Tool: It turns raw data into actionable insights by detecting & analyzing emerging narratives across digital channels.| Michael Brito
Stay updated with the latest industry news on PR, marketing, and social listening software, covering trends, tools, and innovations shaping the field.”| Michael Brito
Acquiring customer attention is not an easy thing to do, especially in a world where every brand wants to reach the same customer as you do.| Michael Brito
Demographic insights are essential in marketing and social analytics, helping brands target smarter and deliver content that reaches the right audience.| Michael Brito
Use c to drive strategy. Learn how to extract meaning from your content and apply it to messaging, planning, and business growth.| Michael Brito
Summary This post explains how Generative Engine Optimization is reshaping every step of the customer journey. It shows how awareness, consideration, decision, and loyalty are now filtered through AI engines that decide which brands get visibility and trust. It also highlights the rising influence of algorithms as gatekeepers, turning reputation signals and content consistency into […] The post GEO and the New Customer Journey appeared first on Michael Brito.| Michael Brito
Summary This post explains how narrative intelligence helps brands understand the gap between media coverage and public conversation. It uses Cracker Barrel’s rebrand as an example of how traditional outlets simplify stories into conflict-driven headlines, while social media reveals deeper sentiment through nostalgia, humor, criticism, and cultural commentary. By showing how media pressure and social […] The post Cracker Barrel: A Case Study on Narrative Intelligence appeared first on Mic...| Michael Brito
Summary This post explains how content intelligence platforms transform marketing strategy into measurable action by connecting media coverage, audience insights, AI search visibility, and owned content performance. It outlines key categories of tools, from narrative analysis to GEO tracking, and highlights features that help decision-makers move beyond surface metrics to meaningful outcomes. With examples like […] The post Content Intelligence Platforms, Tools, and Software appeared first ...| Michael Brito
Summary This post explains why content intelligence is becoming the foundation of smarter marketing, communications, and reputation strategy. It shows how brands can move beyond vanity metrics and use content intelligence to identify narrative gaps, strengthen authority in AI search, and connect publishing directly to performance. The post also illustrates how different industries apply these […] The post How Content Intelligence Builds Authority in Generative Search appeared first on Micha...| Michael Brito
Summary This post explains how consumer intelligence gives brands the clarity to make faster and smarter decisions. It outlines the key data sources that fuel insights, from social conversations to purchase behavior, and shows how combining them creates a system that reveals not only what people do but also why they do it. The post […] The post What is Consumer Intelligence? Data, AI, and Strategy appeared first on Michael Brito.| Michael Brito
NewsGuard shows AI false claims doubled to 35%. GEO without reputation safeguards turns visibility into reputational risk.| Michael Brito
Leverage actionable insights from media, audience, and social data to drive smarter decisions, enhance engagement, and maximize brand impact.| Michael Brito
AI search adoption is accelerating faster than predicted. Learn what this means for Google, ChatGPT, and the future of brand visibility.| Michael Brito
Five factors to consider before launching a PR strategy and how to build clarity, impact, and data-driven PR measurement into your plan.| Michael Brito
Learn how Generative Engine Optimization (GEO) acts as an early warning system for brand crises by exposing risks before they hit mainstream media.| Michael Brito
AI search adoption is accelerating faster than predicted. Learn what this means for Google, ChatGPT, and the future of brand visibility.| Michael Brito
Media outlets influence AI search just as much as Reddit or Wikipedia. Learn why PR must treat them as a channel in AI optimization.| Michael Brito
Explore 13 Generative Engine Optimization platforms helping marketers, PR teams, and analysts track brand visibility across AI search engines.| Michael Brito
Discover five GEO visibility metrics that help PR teams measure brand visibility and reputation in the generative engines.| Michael Brito
Measure Reputational Risk Surface Area in AI search to identify the number of negative issues shaping your brand’s reputation profile.| Michael Brito
Discover how Reputation Engine Optimization (REO) strengthens Generative Engine Optimization (GEO) by ensuring accuracy, trust, and credibility.| Michael Brito
87% of US execs are ready for agentic AI, but only 24% of consumers trust it. Here's what that gap means for your business and brand strategy.| Michael Brito
Discover the top audience intelligence platforms in 2025. Compare leaders and niche tools to boost your brand relevance.| Michael Brito
A complete list of the top social audience intelligence platforms and tools for deep and actionable audience and customer insights.| Michael Brito
Audience analysis is an evolution of social intelligence and it enables marketers to segment specific audiences into smaller groups.| Michael Brito
Learn how to apply market insights to your brand strategy. Understand trends, spot opportunity, and build campaigns rooted in real-time market signals.| Michael Brito
Audience insights help PR teams predict narratives, manage risks, guide media outreach, and shape messaging that drives real relevance and impact.| Michael Brito
AI tools are redefining audience personas, but most miss nuance. Learn how to build sharper personas that reflect real human behavior.| Michael Brito
The top B2B technology marketing trends are grounded in digital transformation and using data to map the customer journey.| Michael Brito
Learn how to leverage brand analytics, tools, software, and strategy to assess and elevate your marketing performance in seven key steps.| Michael Brito
Think evergreen content stays relevant forever? Not quite. Here’s what it really takes to master content relevance and keep your brand in the conversation.| Michael Brito
Maslow’s Hierarchy of Needs applied to employee engagement is a model that brands can use to improve the employee experience.| Michael Brito
The PESO model is one way to understand how different marketing channels work together to reach consumers during their shopping journey.| Michael Brito
Technographic Insights reveal digital behavior patterns that help marketers optimize campaigns and understand tech-driven consumer habits.| Michael Brito
Discover how Talkwalker's social media sentiment analysis tools use clustering and contextual AI to deliver sharper, faster audience insights.| Michael Brito
Video streaming faces a shift as Gen Z and Millennials favor social, interactive content. Platforms must evolve in 2025.| Michael Brito
Brand health is built on habits and behavior, not headlines. Understand how it differs from brand reputation—and why that difference matters.| Michael Brito
In this video, I share insights on how to get your audience's attention, keep their attention, and track the results.| Michael Brito
Discover how leveraging cultural intelligence through Nichefire enables brands to stay ahead by effectively anticipating cultural trends and shifts.| Michael Brito
The voice of the customer (VoC) is the collective narrative of how your customers feel about your products, brand, and all you offer.| Michael Brito
Discover how a strong brand identity can boost recognition, loyalty, & trust with customers and stakeholders.| Michael Brito
Unlock market intelligence with AI-driven insights, content strategies, and competitive research to stay ahead in the attention economy.| Michael Brito
Discover four advanced metrics for cultural and brand intelligence that go beyond volume and sentiment to deliver actionable insights.| Michael Brito
Measuring earned media value is a metric that should not be used by public relations professionals for so many important reasons.| Michael Brito
Competitive intelligence research provides the external insights needed to drive strategic decisions and outmaneuver rivals in the market.| Michael Brito
Attention metrics like view time & emotional response are redefining ad success, transforming measurement beyond impressions and clicks.| Michael Brito
Learn how to create an earned media relations strategy that can help your brand increase visibility, credibility, and trust with the public.| Michael Brito
Brand analysis reveals key insights that sharpen strategy, messaging, and market position. Learn what it involves and why your brand depends on it.| Michael Brito
These 10 brand reputation metrics KPIs reveal how AI search platforms like ChatGPT and Google AI interpret and influence public perception.| Michael Brito
Track brand reputation in AI search using citation sentiment, source trust, narrative alignment, and entity pairing to influence how AI search engines describe you.| Michael Brito
This post breaks down the importance of tracking both branded and unbranded prompts in generative AI search tools like ChatGPT and Claude.| Michael Brito
Digital Marketing & Analytics| Michael Brito
To measure brand value, go beyond internal metrics. Track competitive pressure, cultural relevance, and earned media attention in real time.| Michael Brito
Master the art of a successful corporate communications strategy with insights tailored for today's dynamic business landscape.| Michael Brito
Stay updated with key insights and news on social platforms, including trends, analytics, and competitive analysis to help brands navigate the landscape.| Michael Brito
Discover a new CEO communications plan that confronts today’s polarized landscape, integrating best practices and narrative intelligence to reduce risk.| Michael Brito
Discover how building brand equity can enhance your market position and improve resilience in the face of industry challenges.| Michael Brito
AI is reshaping media companies at breakneck speed. Learn how brands must evolve into AI-powered content engines—or risk fading into digital obscurity.| Michael Brito
AI marketing innovation is revolutionizing logistics and urban planning while redefining consumer experiences & brand strategies.| Michael Brito
Learn how to build and grow an online community to drive engagement, advocacy and measurable business impact for your brand.| Michael Brito
Discover how to navigate the Digital Customer Journey: streamline research, connect with ITDMs, and build trust for a more successful customer experience.| Michael Brito
Learn what IT buyers value most: ROI, security, integration, and innovation. Get actionable tips with this business playbook for IT buyers.| Michael Brito
Your Martech stack should be a strategic initiative when creating your digital marketing plans and go-to-market strategies.| Michael Brito
Learn how Generative Search (GEO) is reshaping brand visibility in AI search and why PR pros must adapt to lead in the new landscape.| Michael Brito
The right martech tools won’t save a broken stack. A smart martech strategy unifies tools, data, and people to deliver speed, clarity, and impact.| Michael Brito
Transform your market perception with strategic social monitoring tactics. Learn how to leverage customer insights for competitive advantage and future-proof your reputation.| Michael Brito
