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Digiday
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From Roundel to Uber: Kristi Argyilan on retail media’s future
https://digiday.com/marketing/inside-kristi-argyilans-rmn-playbook-lessons-from-the-godmother-of-retail-media/
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Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on brand differentiation and breaking one-size-fits-all playbook.
