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From:
Digiday
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CTV advertising is booming but the ad rates aren’t keeping up.
https://digiday.com/marketing/why-theres-a-cpm-slump-in-a-growing-ctv-market/
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Midway through the year, ad execs say CPMs are down. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.
