In September, the LVMH-owned beauty behemoth launched My Sephora Storefront, allowing participating creators to collect a 15% commission on any products purchased on their curated Sephora storefront page. The new platform gives Sephora the capability to compete with the seamless, social-first shopping capabilities of TikTok Shop and Amazon, which have increasingly encroached on Sephora's territory with expanding beauty offerings.
