Out of all the trust signals in SEO, none have risen in importance more than brand mentions. Why? In short, the search landscape is becoming more sophisticated, especially with the rise of AI-powered search tools like ChatGPT and Google’s AI Overviews. The large language models (LLMs) that power these tools are able to fully understand […] The post The Three Tiers of Brand Mentions in AI Search (and How to Build Them) appeared first on The HOTH.
