Google’s AI Overviews (AIOs) and the prevalence of AI search tools have practically marked the end of legacy SEO tactics and reporting. Don’t believe us? All you have to do is take a look at HubSpot, a leading digital marketing brand. After Google made AIOs more prevalent in early 2025, HubSpot’s organic traffic took a […] The post The End of Legacy SEO: Why Old Tactics Don’t Work Anymore appeared first on The HOTH.
