TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences differ from previous generations. The report, From Boomers to Zoomers: Gen Z Enters the Software Buying Process, details who Gen Z software buyers are, the role of AI’s rapid expansion, Gen Z’s reliance on social proof, and […] The post Gen Z Buying Characteristics in the Age of AI appeared first on Demand Gen Report.
