Transcreation and localisation are methods that help brands communicate effectively with people in different countries. Transcreation means adapting content so it keeps the same emotion and meaning in another language. Localisation ensures that products, websites, or campaigns fit local culture, habits, and preferences. Together, they make global marketing feel natural and relevant to local audiences. … Continue reading "5 Key Trends in Transcreation & Localisation You Should Know" The post...
