Today, AI is revolutionizing every industry. And, as a marketer, what really matters is understanding the direct impact that AI has on customer engagement, loyalty, and conversions. Let’s break this down. Your customers don’t keep track of how many posts your brand publishes. But, they do remember posts that felt personal, the instant responses that solved their problems, and the offer that landed exactly when they needed it. The engagement you create with your audience matters the most...