If you send marketing emails to Gmail users, it’s time to tighten up your sending practices. As of June 2024, Google rolled out new rules for bulk senders that raise the bar on authentication, unsubscribe functionality, and spam complaint thresholds. The goal: a cleaner inbox experience for users. The consequence for marketers who don’t comply: slower delivery, lower inbox placement, and more messages headed straight to spam. Here’s a breakdown of what changed and how to make sure you...
