Coordinating SMS and email gives your campaigns more reach, better timing, and higher response rates. Working across both channels increases visibility and ensures your marketing reaches customers where they’re most likely to engage. In this guide, you’ll learn exactly how to combine SMS and email for maximum engagement, which campaigns benefit most, and how to manage everything efficiently from one platform. What Are the Benefits of a Multi-Channel Approach? A multi-channel approac...| emarketingplatform.com
When it comes to automation mistakes, we’ve seen it all. Beautifully mapped email sequences with a dozen steps but no clear call to action. One-size-fits-all nurture campaigns that ignore user behavior. Triggers that fire too soon or too late. These common missteps can quietly stall even the most well-planned funnel, but the good news is that most of them are easy to fix. Let’s break down five of the most frequent automation mistakes and how to fix them. 1. Overcomplicated Workf...| emarketingplatform.com
Unlocking the Full Value of Dynamics 365 for Clients For many Microsoft Partners, the Dynamics 365 deployment is seen as the end goal. But in reality, that’s just the starting line. The real value of CRM comes from how well it’s adopted and how effectively it supports a client’s business goals—especially marketing and sales alignment. That’s where marketing automation plays a key role. And for partners looking to deliver a solution that works within the Microsoft ecosystem—wit...| emarketingplatform.com
Most marketing tools for Dynamics 365 fall short. See how Microsoft Partners can deliver a seamless, marketer-friendly alternative with emfluence.| emarketingplatform.com
Modals can damage a brand when used too aggressively or at inappropriate moments. But used wisely, they can be a crucial element of any marketer’s arsenal. Check out our blog for best practices when it comes to deploying modals on your website.| emarketingplatform.com
The emfluence Marketing Automation Platform powers strategies for banks and credit unions. Learn more about how automation uplevels email marketing and more!| emarketingplatform.com
A strategic marketing workflow drives campaign success. We share tools, tips, and automation essentials in our blog.| emarketingplatform.com
Marketing attribution is crucial when analyzing results that can help inform future strategies and optimize ROI, but where does email fit in?| emarketingplatform.com
Too many brands treat the moment of purchase like a finish line. They simply send out a receipt, maybe a shipping confirmation, and then… nothing. That’s a mistake. Because your best customers aren’t the ones you’ve just acquired – they’re the ones you keep, nurture, and grow over time. CRM and marketing automation platform (MAP) integration is your ticket to keeping the conversation going and revenue flowing long after the initial deal is done. So, let’s break down four key...| emarketingplatform.com
Support multi-channel efforts with a high-impact marketing calendar. Learn about types of marketing calendars and how to strategically plan for each one.| emarketingplatform.com
We spent the earlier part of this year focusing on personalization, sharing and learning about the importance of tailored copy in marketing efforts. We took what we said to heart and did some of our own testing to gain insights on the impact of customizing our marketing messages.| emarketingplatform.com
Keep up-to-date with the latest marketing automation and email marketing trends, platform updates and insights from our marketing experts.| emarketingplatform.com
Microsoft Joins Gmail & Yahoo in Cracking Down on Poorly Authenticated Email| emarketingplatform.com
The emfluence Marketing Platform gives you a robust suite of analytics tools to track, monitor and improve online social and email marketing campaign performance,| emarketingplatform.com
Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can reque...| emarketingplatform.com
SMS marketing compliance in 2025 is more critical than ever. Learn what’s changed, what’s required, and how to keep your campaigns compliant.| emarketingplatform.com
How the emfluence Marketing Platform Natively Integrates with Microsoft Dynamics 365| emarketingplatform.com
Choosing the Right Marketing Automation Tool for Microsoft Dynamics? Here’s Why Marketers Pick the emfluence Marketing Platform| emarketingplatform.com
If you’re a Microsoft Dynamics 365 shop evaluating marketing automation tools, you’ve likely discovered a crowded playing field. But for mid-market B2B companies who need deep integration, ease of use, and enterprise-grade email automation, emfluence consistently rises to the top. In this blog, we break down the real reasons Dynamics 365 users choose emfluence over competitors like HubSpot, Customer Insights, Mailchimp, and Zoho—and why it may be the right move for your marketing team...| emarketingplatform.com
The manufacturing industry is no stranger to volatility. Economic uncertainty is a constant challenge whether it’s shifting supply chains, rising material costs, or the looming threat of tariffs. In the face of these disruptions, how manufacturers respond matters more than ever. How you communicate with your customers, adapt to new realities, and build trust could determine whether your business thrives or survives. With the right digital marketing strategies, manufacturers can navigate...| emarketingplatform.com
Help your Dynamics 365 customers unlock marketing automation ROI with a platform purpose-built for Microsoft Partners and seamless CRM integration.| emarketingplatform.com
This month’s emfluence Marketing Platform updates include webhook payload visibility for easier troubleshooting, a new indicator for queued contacts on workflow delay nodes, the addition of ‘Role’ to the Users List, and more. See what our community has asked for and what we built: Webhooks JB Asks: Can you make it easier to troubleshoot webhooks? We’ve introduced Webhook Payloads so you can now review a log of outbound webhook requests—complete with their payloads and any available ...| emarketingplatform.com
Discover how marketing automation helps manufacturers boost ROI by streamlining campaigns, integrating with CRM, and improving lead-to-sale tracking.| emarketingplatform.com
Accessibility has quickly become the top-of-mind priority for marketers because it’s instrumental to user experience and good design thinking.| emarketingplatform.com
If accessibility is ignored, at best, people with visual impairments and other disabilities will be offered a suboptimal experience of your brand.| emarketingplatform.com
The impact of small changes to your emails can be big when it comes to conversion rates.| emarketingplatform.com
When a business invests in a CRM solution like Microsoft Dynamics, it invests in the organization's smooth running and efficiency.| emarketingplatform.com
The Changing Face of Higher Education: How Marketing Teams Need to Adapt| emarketingplatform.com
Boost engagement and ROI with six smart triggered email campaigns—from re-engagement nudges to onboarding sequences and customer win-backs.| emarketingplatform.com
Learn how Microsoft Partners can grow revenue, boost customer retention, and offer integrated marketing automation through the emfluence Reseller Program.| emarketingplatform.com
Learn five effective ways to promote your case studies—from email to paid ads—so you can turn customer success stories into powerful marketing tools.| emarketingplatform.com
The top rated emfluence Marketing Platform for Microsoft Dynamics features customizable & standard integration options, ensuring you get the most of your CRM data.| emarketingplatform.com
We think intuitive and smart go hand in hand.That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day.| emarketingplatform.com
The emfluence Marketing Platform is a marketing automation software so intuitive, you'll swear it was built just for you. Request a test drive today.| emarketingplatform.com
Unlock smarter marketing with CRM-connected attribution. Learn how syncing your CRM and marketing data reveals the full impact of every touchpoint.| emarketingplatform.com
Discover why email user experience matters for manufacturers and how intuitive design can boost engagement, drive sales, and elevate your brand perception.| emarketingplatform.com
Discover how the emfluence Marketing Platform offers a true native integration with Microsoft Dynamics 365—no middleware required.| emarketingplatform.com
Explore how marketing strategies differ for small vs. large manufacturers, and learn how to tailor your approach based on budget, resources, and business goals.| emarketingplatform.com
Confused about DKIM, SPF, and DMARC? Learn why alignment matters for deliverability—and how to keep your emails out of the spam folder.| emarketingplatform.com
Email Marketing: What Is DKIM/SPF Alignment and Why Does It Matter? | emarketingplatform.com
Microsoft joins Gmail and Yahoo in enforcing stricter email authentication. Learn how to stay compliant and protect deliverability with emfluence.| emarketingplatform.com
Unlock the potential of your marketing campaigns by delving into the world of campaign analytics.| emarketingplatform.com
Email Marketing: What Is DKIM/SPF Alignment and Why Does It Matter? | emarketingplatform.com
Discover why your CRM might be falling short on ROI and learn how to fix it with better data, team alignment, automation, and actionable customer insights.| emarketingplatform.com
Bot traffic skews your marketing data and hurts ROI. Learn how to detect, block, and filter out bad bots—and how the emfluence ensures accurate reporting.| emarketingplatform.com
Marketing for Manufacturers: Why Email User Experience is Critical for Digital Success | emarketingplatform.com
Build trust in email marketing and avoid deliverability pitfalls. Learn to maintain engagement, prevent spam complaints, and recover email reputation.| emarketingplatform.com
Learn how universities can adapt to shifting student expectations, digital disruption, and new engagement strategies.| emarketingplatform.com
The emfluence Marketing Platform offers full-featured integrations for Microsoft Dynamics 365/CRM and Salesforce, allowing you to make the most of marketing| emarketingplatform.com
Using CRM Data to Power Multi-Touch Attribution in Your Marketing Automation Platform | emarketingplatform.com
Discover the power of leveraging customer engagement data through effective CRM system alignment and analytics.| emarketingplatform.com
With growing competition, banks must differentiate through customer-centric innovation, security, and seamless digital experiences. Learn how to stand out.| emarketingplatform.com
Discover how modern banking CMOs are driving digital transformation, customer-centric marketing, and strategic innovation to shape the future of banking.| emarketingplatform.com
Struggling with lead management, low engagement, or manual tasks? Learn how CRM and marketing automation can solve marketing pain points and drive results.| emarketingplatform.com
Avoid the spam folder with these essential email deliverability best practices—learn how authentication, reputation, and engagement impact inbox placement.| emarketingplatform.com
Discover how emfluence's list verification tool can optimize your campaigns by keeping your email lists fresh, compliant, and effective.| emarketingplatform.com
Unlock the potential of domain and device analytics in your email marketing strategy with the emfluence Marketing Platform.| emarketingplatform.com
nsure your healthcare email campaigns comply with HIPAA by using secure platforms, avoiding PHI, obtaining consent, and maintaining patient trust.| emarketingplatform.com
Discover how integrating marketing automation with CRM transforms bulk campaigns into personalized conversations, enhancing engagement and relationships.| emarketingplatform.com
Discover how healthcare marketers can ensure HIPAA compliance in email marketing. Stay informed with our expert tips.| emarketingplatform.com
Explore 10 ways AI can enhance customer insights, personalization, automation, and more for your business.| emarketingplatform.com
Mitigating Bot Traffic: How to Ensure Accurate Reporting in Your Marketing Automation Platform| emarketingplatform.com
Email Marketing Creating an email shouldn’t be the most difficult thing on your plate. Our email marketing platform allows you to create beautiful, personalized emails in an intuitive workflow. Deliver a monthly newsletter, automate multiple campaigns or launch a new email marketing strategy. Marketing Automation Visually create your automated marketing campaigns using the emfluence Marketing Platform Workflow Canvas. This easy-to-use, drag-and-drop tool allows you to visually see ...| emarketingplatform.com
Learn how interactive emails with features like clickable CTAs and embedded videos can transform your campaigns into engaging, user-friendly experiences.| emarketingplatform.com
Discover how marketing automation can transform your customer journey, from capturing leads to building loyalty and advocacy.| emarketingplatform.com
Learn how personalized, action-driven email campaigns can transform your email marketing strategy.| emarketingplatform.com
HIPAA Compliant Checklist for Marketers | emarketingplatform.com
Discover how AI can optimize email campaigns, improve personalization, and enhance engagement for better marketing results.| emarketingplatform.com
To help determine if SMS might be something your company should begin using as an engagement, sales, and customer service tool, take a quick look at the major benefits and drawbacks.| emarketingplatform.com
Marketing Automation Tips for Banks| emarketingplatform.com
What’s New: Workflow Logs, Insecure URL Check, Conditional Notifications, and More| emarketingplatform.com
emfluence Marketing Platform new releases and requests we've received from our Monthly User Feedback Survey and their fixes.| emarketingplatform.com
Implementing marketing automation in healthcare can streamline patient communications, enhance engagement, and maintain compliance and personalization.| emarketingplatform.com
The Evolution of Marketing Automation and CRM: From Campaigns to Conversations | emarketingplatform.com
HIPAA Compliance and AI in Marketing | emarketingplatform.com
How can you use ChatGPT to help grow your business? See 10 ways to save time, increase marketing efficiency, and generate effective content.| emarketingplatform.com
Streamline patient communications and reduce no-shows with healthcare marketing automation, improving efficiency, engagement, and HIPAA compliance.| emarketingplatform.com
Unlock the power of SMS analytics to refine your marketing strategy. Learn key metrics to enhance customer engagement and boost overall ROI.| emarketingplatform.com
Discover how AI is revolutionizing SMS and MMS messaging, making customer engagement more efficient and driving sales.| emarketingplatform.com
Harnessing the Power of Interactive Emails| emarketingplatform.com
Optimizing Email Campaigns with Behavioral Triggering| emarketingplatform.com
SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects.| emarketingplatform.com
emfluence Marketing Platform new releases and requests we've received from our Monthly User Feedback Survey and their fixes.| emarketingplatform.com
Learn about the latest updates to emfluence's bot detection and traffic handling. Discover how these changes improve the accuracy of your reporting.| emarketingplatform.com
Learn about compliance and privacy considerations in healthcare marketing automation, including HIPAA regulations and PHI data handling.| emarketingplatform.com
Discover engaging email campaign ideas for healthcare providers that enhance patient relationships and boost practice visibility.| emarketingplatform.com
Mistakes in email marketing are inevitable, but a well-crafted "Oops" email can turn errors into opportunities to build trust and loyalty.| emarketingplatform.com
Choosing the right sender name for your email marketing campaigns is critical to improving open rates and building trust.| emarketingplatform.com
Discover how marketing automation can help deliver personalized, timely communication, improving patient engagement and outcomes through targeted campaigns.| emarketingplatform.com
Unlock higher engagement with precise email list segmentation, ensuring each message resonates deeply with your targeted audience.| emarketingplatform.com
Want to improve conversion rates on your landing pages? Learn how to use custom content to personalize landing pages.| emarketingplatform.com
What’s New: Conditional Preferences, Contact Record Updates, and More| emarketingplatform.com
We think intuitive and smart go hand in hand. That’s why we’ve focused the emfluence Marketing Platform’s features around what’s really important: helping digital marketers like you accomplish your goals every day.| emarketingplatform.com
Guide to Implementing Marketing Automation in Healthcare| emarketingplatform.com
Unlock Landing Page Success: No Design or Tech Skills Required| emarketingplatform.com
Learn how to create effective email strategies that resonate with your audience at every stage of the customer journey.| emarketingplatform.com
Email Campaign Ideas for Healthcare Providers| emarketingplatform.com
Discover five actionable tips to leverage artificial intelligence for smarter, more effective customer engagement.| emarketingplatform.com
emfluence Marketing Platform new releases and requests we've received from our Monthly User Feedback Survey and their fixes.| emarketingplatform.com
Discover the critical differences between hard and soft email bounces, and learn strategies to effectively manage them in your email campaigns.| emarketingplatform.com
