New TCPA rules effective April 2025 simplify SMS marketing opt-outs, ensuring consumer protection and compliance while fostering better marketing practices.| emarketingplatform.com
SMS text messaging has been around for more than 30 years. It was a native application on mobile phones long before anyone had heard of the smartphone. Despite the transition to more sophisticated messaging systems like Messenger, WhatsApp, and Snapchat, SMS remains an essential feature on our mobile devices. There are many reasons why SMS is still such a popular technology. The simple nature of text messaging means that SMS messages can be sent and received on any device, including feature...| emarketingplatform.com
Email client updates are changing how messages are filtered, displayed, and measured. Learn what’s new in Gmail, Yahoo, Outlook, and Apple Mail.| emarketingplatform.com
Discover the ROI of marketing automation for Microsoft Partners. See how emfluence helps boost CRM adoption, shorten sales cycles, and grow revenue.| emarketingplatform.com
If you send marketing emails to Gmail users, it’s time to tighten up your sending practices. As of June 2024, Google rolled out new rules for bulk senders that raise the bar on authentication, unsubscribe functionality, and spam complaint thresholds. The goal: a cleaner inbox experience for users. The consequence for marketers who don’t comply: slower delivery, lower inbox placement, and more messages headed straight to spam. Here’s a breakdown of what changed and how to make sure you...| emarketingplatform.com
Donor data often lives in silos. Reports trail behind real behavior. Personalization takes hours of manual work. For fundraising teams, it’s a constant challenge to turn insights into action. For one nationally recognized pediatric healthcare organization, these challenges were compounded by the need to ensure every outreach effort was efficient, relevant, and HIPAA compliant. This organization set out to solve a familiar problem in fundraising: how to connect donor insights directly to...| emarketingplatform.com
As a business owner, you’ve invested in a CRM to organize customer relationships. But if your marketing campaigns still feel like guesswork, the issue might be your data strategy. The missing link is often the quality and structure of the data inside your CRM. Most CRMs excel at tracking sales activities, but marketing automation requires different information. To send targeted campaigns or nurture leads effectively, you need data that tells you where prospects are in their buyer’s jour...| emarketingplatform.com
emfluence Marketing Platform new releases and requests we've received from our Monthly User Feedback Survey and their fixes.| emarketingplatform.com
Email authentication is an important techincal item you must take care of when you’re sending email through a third party, like the emfluence Marketing Platform.| emarketingplatform.com
Apple’s Link Tracking Protection changes how marketers track email ROI. Learn what metrics still matter and how to future-proof your campaigns in 2025.| emarketingplatform.com
When it comes to email marketing, we all love a good strategy session — a deep dive into personas, funnels, and lifecycle journeys. But sometimes, the biggest impact comes from the smallest changes. You don’t always need to overhaul your entire campaign to move the needle. In fact, some of the quickest wins are staring us right in the inbox. Here are five easy-to-implement email design tweaks that can instantly boost engagement, improve click-through rates, and deliver more value with e...| emarketingplatform.com
Salesforce marketers know they’re sitting on a goldmine of customer data but using it for campaigns can feel impossible. Too many fields, inconsistent data entry, and platforms that make segmentation overly complex all get in the way. The result? Generic messaging, missed opportunities for personalization, and marketing campaigns that don’t reflect the depth of your CRM. The emfluence Marketing Platform makes Salesforce data practical. With support for up to 250 custom fields, emfluence...| emarketingplatform.com
Simplify Salesforce marketing with emfluence. Sync leads and contacts, map custom fields, and track campaign engagement directly inside CRM—no extra complexity required.| emarketingplatform.com
The rest of the digital marketing world is personalizing at scale, but email is not. We need to figure out how to approach this, but first we need to understand what "personalization at scale" really means.| emarketingplatform.com
When a business invests in a CRM solution like Microsoft Dynamics, it invests in the organization's smooth running and efficiency.| emarketingplatform.com
Meet Your Leads Where They Are| emarketingplatform.com
With super fast support and nimble feature additions, we’re one of the only marketing automation platforms that can say we build our software for you.| emarketingplatform.com
The emfluence Marketing Platform allows you to schedule, create, and track your social media messages with ease. Schedule a demo today to see us in action.| emarketingplatform.com
Creating an email shouldn’t be the most difficult thing on your plate. Request a demo to see the emfluence Marketing Platform in action.| emarketingplatform.com
A Guide to Building a High-Impact Marketing Calendar| emarketingplatform.com
Marketing for Manufacturers: How to Create Engaging Case Studies for Your Customers | emarketingplatform.com
This month’s emfluence Marketing Platform updates include group membership added as a condition for conditional preferences on unsubscribe pages, expanded Dataverse reports, and more. See what our community has asked for and what we built: Sent Emails: Subject Line CO Asks: Can you add subject line to the Sent email list? When looking at sent emails in the list view, you will now see Subject Line in the displayed information. Conditional Preferences: Group Membership MD Asks: Can you add gr...| emarketingplatform.com
emfluence Marketing Platform new releases and requests we've received from our Monthly User Feedback Survey and their fixes.| emarketingplatform.com
emfluence Marketing Platform new releases and requests we've received from our Monthly User Feedback Survey and their fixes.| emarketingplatform.com
The emfluence Marketing Platform is a marketing automation software so intuitive, you'll swear it was built just for you. Request a test drive today.| emarketingplatform.com
Coordinating SMS and email gives your campaigns more reach, better timing, and higher response rates. Working across both channels increases visibility and ensures your marketing reaches customers where they’re most likely to engage. In this guide, you’ll learn exactly how to combine SMS and email for maximum engagement, which campaigns benefit most, and how to manage everything efficiently from one platform. What Are the Benefits of a Multi-Channel Approach? A multi-channel approac...| emarketingplatform.com
Fix common automation mistakes with streamlined workflows that boost engagement, improve segmentation, and drive better email marketing results.| emarketingplatform.com
Most marketing tools for Dynamics 365 fall short. See how Microsoft Partners can deliver a seamless, marketer-friendly alternative with emfluence.| emarketingplatform.com
Modals can damage a brand when used too aggressively or at inappropriate moments. But used wisely, they can be a crucial element of any marketer’s arsenal. Check out our blog for best practices when it comes to deploying modals on your website.| emarketingplatform.com
The emfluence Marketing Automation Platform powers strategies for banks and credit unions. Learn more about how automation uplevels email marketing and more!| emarketingplatform.com
A strategic marketing workflow drives campaign success. We share tools, tips, and automation essentials in our blog.| emarketingplatform.com
Marketing attribution is crucial when analyzing results that can help inform future strategies and optimize ROI, but where does email fit in?| emarketingplatform.com
Post-sale marketing matters. Learn how CRM + automation drive onboarding, upsells, retention, and referrals for lasting customer value.| emarketingplatform.com
Support multi-channel efforts with a high-impact marketing calendar. Learn about types of marketing calendars and how to strategically plan for each one.| emarketingplatform.com
We spent the earlier part of this year focusing on personalization, sharing and learning about the importance of tailored copy in marketing efforts. We took what we said to heart and did some of our own testing to gain insights on the impact of customizing our marketing messages.| emarketingplatform.com
Keep up-to-date with the latest marketing automation and email marketing trends, platform updates and insights from our marketing experts.| emarketingplatform.com
The emfluence Marketing Platform gives you a robust suite of analytics tools to track, monitor and improve online social and email marketing campaign performance,| emarketingplatform.com
SMS marketing compliance in 2025 is more critical than ever. Learn what’s changed, what’s required, and how to keep your campaigns compliant.| emarketingplatform.com
The ROI of Marketing Automation for Microsoft Partners Using the emfluence Marketing Platform| emarketingplatform.com
Learn how manufacturers can use digital marketing and automation to communicate, build trust, and stay resilient during economic disruption.| emarketingplatform.com
Help your Dynamics 365 customers unlock marketing automation ROI with a platform purpose-built for Microsoft Partners and seamless CRM integration.| emarketingplatform.com
emfluence Marketing Platform new releases and requests we've received from our Monthly User Feedback Survey and their fixes.| emarketingplatform.com
The Changing Face of Higher Education: How Marketing Teams Need to Adapt| emarketingplatform.com
Boost engagement and ROI with six smart triggered email campaigns—from re-engagement nudges to onboarding sequences and customer win-backs.| emarketingplatform.com
Learn how Microsoft Partners can grow revenue, boost customer retention, and offer integrated marketing automation through the emfluence Reseller Program.| emarketingplatform.com
Learn five effective ways to promote your case studies—from email to paid ads—so you can turn customer success stories into powerful marketing tools.| emarketingplatform.com
The top rated emfluence Marketing Platform for Microsoft Dynamics features customizable & standard integration options, ensuring you get the most of your CRM data.| emarketingplatform.com
Unlock smarter marketing with CRM-connected attribution. Learn how syncing your CRM and marketing data reveals the full impact of every touchpoint.| emarketingplatform.com
Discover why email user experience matters for manufacturers and how intuitive design can boost engagement, drive sales, and elevate your brand perception.| emarketingplatform.com
Discover how the emfluence Marketing Platform offers a true native integration with Microsoft Dynamics 365—no middleware required.| emarketingplatform.com
Explore how marketing strategies differ for small vs. large manufacturers, and learn how to tailor your approach based on budget, resources, and business goals.| emarketingplatform.com
Confused about DKIM, SPF, and DMARC? Learn why alignment matters for deliverability—and how to keep your emails out of the spam folder.| emarketingplatform.com
Email Marketing: What Is DKIM/SPF Alignment and Why Does It Matter? | emarketingplatform.com
Microsoft joins Gmail and Yahoo in enforcing stricter email authentication. Learn how to stay compliant and protect deliverability with emfluence.| emarketingplatform.com
Unlock the potential of your marketing campaigns by delving into the world of campaign analytics.| emarketingplatform.com
Email Marketing: What Is DKIM/SPF Alignment and Why Does It Matter? | emarketingplatform.com
Discover why your CRM might be falling short on ROI and learn how to fix it with better data, team alignment, automation, and actionable customer insights.| emarketingplatform.com
Bot traffic skews your marketing data and hurts ROI. Learn how to detect, block, and filter out bad bots—and how the emfluence ensures accurate reporting.| emarketingplatform.com
Marketing for Manufacturers: Why Email User Experience is Critical for Digital Success | emarketingplatform.com
Build trust in email marketing and avoid deliverability pitfalls. Learn to maintain engagement, prevent spam complaints, and recover email reputation.| emarketingplatform.com
Learn how universities can adapt to shifting student expectations, digital disruption, and new engagement strategies.| emarketingplatform.com
The emfluence Marketing Platform offers full-featured integrations for Microsoft Dynamics 365/CRM and Salesforce, allowing you to make the most of marketing| emarketingplatform.com
Using CRM Data to Power Multi-Touch Attribution in Your Marketing Automation Platform | emarketingplatform.com
Discover the power of leveraging customer engagement data through effective CRM system alignment and analytics.| emarketingplatform.com
With growing competition, banks must differentiate through customer-centric innovation, security, and seamless digital experiences. Learn how to stand out.| emarketingplatform.com
Discover how modern banking CMOs are driving digital transformation, customer-centric marketing, and strategic innovation to shape the future of banking.| emarketingplatform.com
Struggling with lead management, low engagement, or manual tasks? Learn how CRM and marketing automation can solve marketing pain points and drive results.| emarketingplatform.com
Avoid the spam folder with these essential email deliverability best practices—learn how authentication, reputation, and engagement impact inbox placement.| emarketingplatform.com
Discover how emfluence's list verification tool can optimize your campaigns by keeping your email lists fresh, compliant, and effective.| emarketingplatform.com
Unlock the potential of domain and device analytics in your email marketing strategy with the emfluence Marketing Platform.| emarketingplatform.com
nsure your healthcare email campaigns comply with HIPAA by using secure platforms, avoiding PHI, obtaining consent, and maintaining patient trust.| emarketingplatform.com
Discover how integrating marketing automation with CRM transforms bulk campaigns into personalized conversations, enhancing engagement and relationships.| emarketingplatform.com
Discover how healthcare marketers can ensure HIPAA compliance in email marketing. Stay informed with our expert tips.| emarketingplatform.com
Explore 10 ways AI can enhance customer insights, personalization, automation, and more for your business.| emarketingplatform.com
Mitigating Bot Traffic: How to Ensure Accurate Reporting in Your Marketing Automation Platform| emarketingplatform.com
Email Marketing Creating an email shouldn’t be the most difficult thing on your plate. Our email marketing platform allows you to create beautiful, personalized emails in an intuitive workflow. Deliver a monthly newsletter, automate multiple campaigns or launch a new email marketing strategy. Marketing Automation Visually create your automated marketing campaigns using the emfluence Marketing Platform Workflow Canvas. This easy-to-use, drag-and-drop tool allows you to visually see ...| emarketingplatform.com
Learn how interactive emails with features like clickable CTAs and embedded videos can transform your campaigns into engaging, user-friendly experiences.| emarketingplatform.com
Discover how marketing automation can transform your customer journey, from capturing leads to building loyalty and advocacy.| emarketingplatform.com
Learn how personalized, action-driven email campaigns can transform your email marketing strategy.| emarketingplatform.com
HIPAA Compliant Checklist for Marketers | emarketingplatform.com
Discover how AI can optimize email campaigns, improve personalization, and enhance engagement for better marketing results.| emarketingplatform.com
To help determine if SMS might be something your company should begin using as an engagement, sales, and customer service tool, take a quick look at the major benefits and drawbacks.| emarketingplatform.com
Marketing Automation Tips for Banks| emarketingplatform.com
What’s New: Workflow Logs, Insecure URL Check, Conditional Notifications, and More| emarketingplatform.com
emfluence Marketing Platform new releases and requests we've received from our Monthly User Feedback Survey and their fixes.| emarketingplatform.com
Implementing marketing automation in healthcare can streamline patient communications, enhance engagement, and maintain compliance and personalization.| emarketingplatform.com
The Evolution of Marketing Automation and CRM: From Campaigns to Conversations | emarketingplatform.com
HIPAA Compliance and AI in Marketing | emarketingplatform.com
How can you use ChatGPT to help grow your business? See 10 ways to save time, increase marketing efficiency, and generate effective content.| emarketingplatform.com
Streamline patient communications and reduce no-shows with healthcare marketing automation, improving efficiency, engagement, and HIPAA compliance.| emarketingplatform.com
Unlock the power of SMS analytics to refine your marketing strategy. Learn key metrics to enhance customer engagement and boost overall ROI.| emarketingplatform.com
Discover how AI is revolutionizing SMS and MMS messaging, making customer engagement more efficient and driving sales.| emarketingplatform.com
Harnessing the Power of Interactive Emails| emarketingplatform.com
Optimizing Email Campaigns with Behavioral Triggering| emarketingplatform.com
SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects.| emarketingplatform.com
emfluence Marketing Platform new releases and requests we've received from our Monthly User Feedback Survey and their fixes.| emarketingplatform.com
Learn about the latest updates to emfluence's bot detection and traffic handling. Discover how these changes improve the accuracy of your reporting.| emarketingplatform.com
Learn about compliance and privacy considerations in healthcare marketing automation, including HIPAA regulations and PHI data handling.| emarketingplatform.com
Discover engaging email campaign ideas for healthcare providers that enhance patient relationships and boost practice visibility.| emarketingplatform.com
