The term “Too Cool” is the phonetic English translation of “土酷” (Tuku), which in Chinese means “tacky cool.” It should be considered in its double meaning of both outdated and cool, cooler, coolest—too cool. This style is marked by an attitude of poking ironic fun at but also embracing the stylistic elements of dated popular taste and absurd cultural productions “Made in China”. A form of post-Internet communication through memes and digital remix, “Too Cool” chall...
