The term “Too Cool” is the phonetic English translation of “土酷” (Tuku), which in Chinese means “tacky cool.” It should be considered in its double meaning of both outdated and cool, cooler, coolest—too cool. This style is marked by an attitude of poking ironic fun at but also embracing the stylistic elements of dated popular taste and absurd cultural productions “Made in China”. A form of post-Internet communication through memes and digital remix, “Too Cool” chall...| Articles – sabukaru
Paula Einfalt is an emerging Croatian designer based in Paris, after studying at Central Saint Martins for both undergraduate and Masters programs. Her intuitive application of layering textures and vibrant colors is masterful concoctions of non-disastrous clashes, but ornate ones that fuse the modern and olden era. This lies in her upbringing of finding deep emotional companionship with her fashion dolls; Bratz and Monster High that she’d sew clothing for until she was 17 years old. After ...| Articles – sabukaru
Atlanta-born artist, producer, and DJ, Glasear has become one of the most in-demand names shaping the sound of internet-era music. His credits stretch across a wide spectrum, from Ericdoa and Glaive to PinkPantheress, Bladee, Yung Lean, Destroy Lonely, Ken Carson, and even Chief Keef. Yet his approach remains anything but formulaic. Whether he’s building a trance-infused bridge for a pop star or weaving moody textures for underground rap, Glasear’s philosophy is simple: make something tha...| Articles – sabukaru
Teaming up together as Verses GT , the superstar duo of Nosaj Thing and Jacques Greene come together blending their origins of electronic and house, respectively, into an atmospheric and moody record that showcases their mutual love for deep textures. Self-titled, the record illuminates the lig| sabukaru
Gaming has come a long way from living rooms lit by the glow of chunky TV’s and pixelated firefights. What was once dismissed as a niche pastime is now an undeniable cultural powerhouse: a form of storytelling that rivals cinema, an industry with blockbuster budgets and global fanbases, and has even become a professional sport drawing millions of spectators. It's no longer just a hobby, but an integral cog in the cultural machine. 居間の分厚いテレビが放つ光の奥の、ドット...| Articles – sabukaru
Art and sound have always existed in dialogue. One echoes in the other, producing textures that extend beyond the ear or eye alone. When sound contracts, it creates tension; a sculptural density in the air. When it harmonises, it dissolves boundaries, carrying bodies, movements, and meanings. This i| sabukaru
sabukaru.online connects people with culture, products with context, subcultures with eras, artists with the world. The magazine is based in Tokyo, the content is global.| sabukaru
If you are interested in fashion in any capacity, your eyes have been on Tokyo at some point. In the largest populated city in the world, it’s not surprising to want to understand how people craft their outfits. In Tokyo, people treat clothing as language. Whether you flip through old copies of Popeye, FRUiTS, CUTiE, Street, or Soen (to name a few), or watch the many videos online today asking people on the streets of Tokyo what they’re wearing, the language begins to show itself off. You...| Articles – sabukaru
Oakley is one of the most important brands for sport, culture, and innovation [add cyberpunk enthusiasts also to that mix]. Worn by everyone, from ultra-athletes to ultra-cool kids, the brand born from a South Californian garage has provided us with a lens into a multiverse of progressive tech for generations. This year, they celebrated their momentous 50th anniversary by allowing us to view the past, present, and future of the legacy they have built. オークリーは、スポーツ、カ...| Articles – sabukaru
If you’ve seen that guy on your non-Drain Gang friend’s For You Page, know that something started to shift months ago. The story wrote itself, proving how dedication and authenticity combined with consistent work – with a cherry on top of a lighthearted attitude toward the world – simply pays off. Not so long ago he was delivering with DoorDash now playing at Summer Smash. But how did it all start? Adamn Killa, born and raised in Chicago, Illinois, stepped into the game as a teen ...| Articles – sabukaru
In recent years, the line between gaming and fashion has blurred. As virtual worlds become more immersive and visually rich, it’s only natural that their influence spills into fashion and subcultural aesthetics. Now, one of the most uniquely compelling partnerships in this space arrives - a new collaboration between Passarella Death Squad and acclaimed game studio Ninja Theory. Releasing August 8th, at the centre of this collaboration is Hellblade, a critically acclaimed game that has carve...| Articles – sabukaru
There’s an age-old sporting adage, used by some to highlight a relentless focus on performance: do your talking on the field. But when it comes to the so-called beautiful game aesthetics, style, and fashion have always been written into the code, both on and off the pitch.| Articles – sabukaru
The sento is a special place. In the relentlessly fast paced lifestyle of the megacities of Japan, these public bathhouses offer a sweet release: a moment in time where things slow down, stop entirely even, whilst you soak your problems away. Hot bath, cold bath, sauna, repeat. You spend enough hours in the sento, you feel like you are reborn. It's that good, and if you haven't tried it, we implore you to do so. So, with the sento being such a cultural pillar for Japan, it makes sense...| Articles – sabukaru
The turn of each season is marked in every fashion lover’s calendar. New shows, collections, presentations; PARCO’s editorials are always the highlight. PARCO’s Autumn 2025 is no different — vivid, impactful and visually stunning, ‘Echoes of self’ directed by AJ Duan is one of our favorite media releases this year. ファッションにとって、季節の変わり目ほど、心を踊らされることはない。シーズンのランウェイショーから新コレクション...| Articles – sabukaru
1973年に開業以来、ファッションのみならず渋谷におけるカルチャーが集まる場としてシーンを牽引してきた渋谷PARCO。若手のクリエイターを渋谷の歴史と共に後押ししてきた渋谷PARCOが、今回はCHAOS CULTURE GEEKと題して5Fと6F改装に伴い、オープン初日は様々なイベントが企画されている。内7つの異なる文脈の店舗／ポップアップを、sabukaru編集部は覗いてきた。 Since its ope...| Articles – sabukaru
“To me, music is the highest form of art. It exists without shape — a sacred abstraction flowing from a higher dimension.” There’s a tension in Maike Depas’ music — a collision of elegance and fire, of classical rigor and techno chaos. Born and raised in Milan, shaped by the structure of its understated beauty and the wild rebellion of Berlin’s underground, Depas isn’t just producing techno — he’s sculpting sound into something cinematic, spiritual, and uncompromising. ...| Articles – sabukaru
Jackzebra, real name Zhang Zhengkai, is a 23-year-old artist making waves in the underground music scene, both in China and globally, often dubbed the "Chinese Bladee." He started rapping at 18, inspired during a reflective moment, eating chocolate cake alone. His music blends reverb-heavy, Auto-Tuned sounds with Mandarin lyrics that shift between self-doubt and confidence, evoking Gen Z alienation and digital highs. Unconstrained by genre, it’s been called rap, emo, or dream pop. Collabora...| Articles – sabukaru
With a lead that rips you into a Twilight Zone-esque world, Loco’s new track with Argentinian rapper Taichu and Kansai favorite Young Coco embodies the calm and relaxing nature of matcha with a gentle flow that still goes dumb. Loco provides the cool and refreshing base with his laid-back bars while Taichu and Young Coco bring the flair. The refreshing track stems from Loco’s relationship with the drink: “Honestly, I also aspire to live a cool and elevated life—but not in a rushed way...| Articles – sabukaru
Last year, sabukaru sent its Editor-in-Chief, Bianco to Seoul to tap into the city’s creative networks and bring more of its voices to our platform. One of the people we met was Kyuhee Baik, a cultural figure deeply tapped into Seoul’s creative scene. Bianco and Kyuhee first crossed paths back in 2018, working on a cultural research project. Since then, they’ve stayed connected. With her extensive knowledge in the subculture industry and far-reaching network, Kyuhee is one of those peop...| Articles – sabukaru
For years, furries have been labelled as others. Whether it be through negative stereotypes, misunderstanding or plain ignorance, the furry community is always the easiest choice for the butt of a joke. But recently, the perception is changing — and at the forefront of the wave is Kael. Fashion and fursuits have more overlap than most would realize. Like a couture dress, fursuits are custom and individual pieces that take painstaking craftsmanship, time and skill to manufacture. They ...| Articles – sabukaru
Tokyo’s underground music scene is undergoing a quiet revolution focused around a commitment to oneself and the highlighting of life's imperfections. Figures like Lazydoll, Yoyou, Tarozan, and Number Collector are forging their own lanes through the genres of pluggnb, digicore, alternative hip-hop, and more. Their raw, boundary-pushing, and futuristic styles set them apart in an increasingly oversaturated scene. Welcome to the next wave: Lazydoll Lazydoll was first drawn to music through Yo...| Articles – sabukaru
We welcome back Sabukaru contributor, Gili Benita to showcase his most recent project - Shinmitsu 2024. Gili Benita is a photographer based in New York whose past project series have been featured in articles, like Kodoku.| sabukaru
sabukaru.online connects people with culture, products with context, subcultures with eras, artists with the world. The magazine is based in Tokyo, the content is global.| sabukaru
A powerful means of expression and mobilization| sabukaru
How Neuromancer from William Gibson birthed Cyberpunk| sabukaru
