Pay-per-click (PPC) and cost-per-click (CPC) are foundational to most digital advertising strategies. Whether you're running search ads, social media campaigns, or display ads, these two concepts play a major role in how you attract traffic, manage budgets, and measure performance. While they’re often mentioned together, PPC and CPC aren’t the same—and understanding how they … The post What is PPC and CPC? 4 Key Differences to Know appeared first on HeyTony.
