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From:
Retail Media World
(Uncensored)
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European Retail Media Spending Reaches €13.7 Billion with 21.1% Growth - Retail Media World
https://retailmediaworld.com/measurement/european-retail-media-spending-reaches-e13-7-billion-with-21-1-growth/
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IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.
