For decades, media value has been the go-to measurement for the sponsorship industry. The rise of AI-driven logo capture technology has only reinforced this reliance, delivering increasingly precise counts of how long and how often a brand is visible. Within its own boundaries, media value remains an excellent tool for benchmarking one sponsorship against another […] The post Media value vs market value: How to correctly price sponsorship appeared first on The Sponsor.| The Sponsor
IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.| Retail Media World
How do we survive an era when Google is turning off the taps and engagement is declining? The post Engagement Is Declining In Many Hosted Communities – Should We Be Worried? first appeared on FeverBee - Community Consultancy.| FeverBee – Community Consultancy
Many enterprise communities think they have a search traffic problem. In reality, they have a measurement problem. Google is surfacing more answers directly in search results, meaning members still get value without visiting your site. Here’s how to measure these “ghost deflections” and prove your community’s true impact. The post You Don’t Have A Declining Traffic Problem, You Have A Measurement Problem first appeared on FeverBee - Community Consultancy.| FeverBee – Community Consultancy
CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.| AdExchanger
If you’re looking for preschool math books, you’re in the right place! Math is everywhere, and the best way to introduce it is through math activities for preschoolers and picture books that make learning fun and relatable. Picture books bring math concepts like numbers, shapes, and patterns to life with colorful illustrations and engaging stories,... The post Best Preschool Math Books for Early Learning appeared first on Stay At Home Educator.| Stay At Home Educator
Gaming continues to be underrepresented in media investment despite offering measurable engagement opportunities and value exchange capabilities that other channels cannot match, largely due to marketer unfamiliarity with the environment. “I think gaming could be classified as a sleeper channel or a channel that’s underrepresented in terms of where media investment goes, I think largely [...]| Beet.TV
Engineers are masters of scale. They harness energy from the sun, wind, rivers, atoms, and ores. They manipulate electrons, photons, and crystals to compute and communicate. They devise instruments that detect perturbations in the fabric of space-time. And they grapple with challenges—anticipated or not—that are presented by the scale of the problem they are trying to solve. The articles in this issue describe engineers who think about, interact with, and create things at very precise and...| IEEE Spectrum
This episode of the Pipeliners Podcast features a conversation with Osten Olorunsola of Aradel Holdings about the opportunities and challenges of building measurement capability at the national level in Nigeria. The discussion explores the critical role of measurement in oil and gas operations, the regulatory landscape, and the impact of shifting from multinational operators to […]| Pipeline Podcast Network
Every visit to your nonprofit website starts somewhere. And knowing which pages people land on first can help you shape a better experience from the moment they arrive. In this short video, I’ll walk you through how to find your website’s top landing pages in Google Analytics 4. Just like finding your most popular pages,... The post How to Find Your Website’s Top Landing Pages in Google Analytics 4 appeared first on Wired Impact.| Wired Impact
Learn how to find the most popular pages on your nonprofit's website using Google Analytics 4 in this short video walkthrough.| Wired Impact
AMENIA, NY — Advertisers continue to rely on general metrics that may offer the value of industry-wide standardized comparisons across media channels, but provide little actiona...| Beet.TV - The Root to the Media Revolution
India's Periodic Labour Force Survey is a vital source of employment data, and drives research and policy. We track changes in its methodology and their implications, key uses of the dataset, and important debates around its methodology and findings.| Data For India
Capturing the true situation of manufacturing employment in India is a vital part of understanding its economy. We examine the implications of using different data sources to track manufacturing.| Data For India
Global growth standards used to define the levels of child stunting in India have been contentious. While a substantial body of research shows that the standards are not inaccurate, more context-specific growth references could also be useful.| Data For India
Accurate estimations of demographic trends are vital for planning. India has both a direct and an indirect system to count births and deaths. How did they develop, what works and doesn't, and how can they be improved?| Data For India
Part 2: Different people, different safety Continuing our reflections on the last five years. In part one, we explored the name psychological safety itself, and here in part two, we get into diversity, myths, the proliferation of bad advice, and […] The post Reflections – Part Two appeared first on Psych Safety.| Psych Safety
On this episode of the Oil & Gas Measurement Podcast, Dean Minehart of Emerson Midstream joins to discuss the complexities of natural gas liquids measurement. The episode explores the differences between direct and inferred mass measurement, industry practices, and the challenges tied to sampling and accuracy. The discussion provides listeners with insight into how these […]| Pipeline Podcast Network
Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions. The post Why Narrative Intelligence and GEO Are Redefining Reputation Risk appeared first on PRNEWS.| PRNEWS
NEW YORK, NY — Getting clarity on advertisers’ return on investment remains the main challenge in media measurement, even as speed and precision become increasingly important in an environment where global advertising spend approaches $1 trillion with 75% allocated to digital channels, noted Cara Pratt, president of Retail & Media at Circana. “If marketers aren’t [...]| Beet.TV
Yesterday, Manchester City and the Premier League drew a line under their long-running dispute over Associated Party Transaction (APT) rules. The two sides confirmed a settlement, with City accepting that the rules governing fair market value (FMV) sponsorship deals with related parties are valid and binding. It ends a costly legal battle, but the significance […] The post Manchester City settlement highlights importance of fair market value in sponsorship appeared first on The Sponsor.| The Sponsor
The problem isn't that traffic to your community is declining; the problem is that you don't have the right system for measuring what you need to today.| FeverBee - Community Consultancy - Community Strategy, Technology, and Experi...
With this method, there is never a final destination we seek to reach – but the journey is everything. We seek continuous improvement, and not a defined “perfect” target.| Another Way Is Possible
Learn how Generative Engine Optimization (GEO) acts as an early warning system for brand crises by exposing risks before they hit mainstream media.| Michael Brito
Preschool math printables and simple math activities for preschoolers make it easy to add hands-on learning to your day. These low-prep printables help kids build key math skills in a way that feels fun and natural. You’ll find a collection of free printable math activities for preschoolers, plus ideas for adding play-based learning into your... The post Free Preschool Math Printables appeared first on Stay At Home Educator.| Stay At Home Educator
A roofing project depends on precision at every stage, and nothing influences the outcome more than accurate measurement.| Mom With Five
CANNES – With a network of 130 million customer connections across the U.S., T-Mobile Advertising Solutions operates from a uniquely scaled vantage point, one that its data chief calls a “privileged position” that demands serious responsibility. “We’re a third of the country,” Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions, [...]| Beet.TV
This episode of the Oil & Gas Measurement Podcast features an interview with Landen Beckham from e9 Treatments. The discussion centers on e9’s molecular coating, which is designed to reduce buildup and fouling on oil and gas measurement equipment, and how it can extend the operational life of meters. The conversation covers the benefits of […]| Pipeline Podcast Network
Discover five GEO visibility metrics that help PR teams measure brand visibility and reputation in the generative engines.| Michael Brito
Measure Reputational Risk Surface Area in AI search to identify the number of negative issues shaping your brand’s reputation profile.| Michael Brito
When Carlos Alcaraz was asked at the Cincinnati Open to cover the logo on his Evian water bottle, he refused. The umpire insisted because Aquafina is the tournament’s official water partner. On the surface, it was a throwaway exchange, but beneath it lies one of sponsorship’s biggest questions. How much does sponsorship exclusivity really matter? […] The post Sponsorship exclusivity: Nice to have or a must have? appeared first on The Sponsor.| The Sponsor
Discover how Reputation Engine Optimization (REO) strengthens Generative Engine Optimization (GEO) by ensuring accuracy, trust, and credibility.| Michael Brito
Discover key insights from Prime Day 2025, including winning tactics, case study results, and data-backed tips to prepare your Fall Prime Day strategy.| Power Digital Marketing
Event: ACTStats 2025 Annual Meeting Keynote Talk, Nashville TN USA Slides Details| Statistical Thinking
Understand how the Employee Net Promoter Score (eNPS) works, how to calculate it, and best practices for improving it. The post Understanding eNPS Scores: A Guide to Boosting Employee Engagement appeared first on People Element.| People Element
Welcome to The State of Psychological Safety Survey 2025 – the largest global survey on psychological safety ever! Psychological safety is the core ingredient behind high-performing, innovative, and happy teams. It shapes whether we feel safe speaking up, sharing ideas, […] The post The State of Psychological Safety Survey: 2025 appeared first on Psych Safety.| Psych Safety
Let’s be honest — measurement in strategic communications used to be an afterthought. A slide at the end of the deck. A dashboard you dusted off for quarterly reporting. A pile of clips that looked impressive but didn’t always mean much. That’s not enough anymore. Key Takeaways We’ll Cover in This Post: How Strategic Communications […] The post Turning Strategic Communications Into Measurable Business Results appeared first on Walker Sands.| Walker Sands
These 10 brand reputation metrics KPIs reveal how AI search platforms like ChatGPT and Google AI interpret and influence public perception.| Michael Brito
Track brand reputation in AI search using citation sentiment, source trust, narrative alignment, and entity pairing to influence how AI search engines describe you.| Michael Brito
For years, the world of cryptocurrency has been synonymous with cutting-edge digital security and the constant threat of sophisticated cyberattacks. The community has honed its skills in protecting its assets from malware, fraudsters, and cybercriminals. But what if the biggest threat to your crypto| Bentham’s Gaze
SaaS companies that grow faster tend to invest more in every customer-facing function: marketing sales and customer success.| Sword and the Script
The right martech tools won’t save a broken stack. A smart martech strategy unifies tools, data, and people to deliver speed, clarity, and impact.| Michael Brito
CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything. For the head of...| Beet.TV - The Root to the Media Revolution
In this milestone 46th episode of the Oil & Gas Measurement Podcast, host Weldon Wright reflects on the journey of the podcast over the past three and a| Pipeline Podcast Network
rethinking impact for social justice funding “We have outsourced our relationship with uncertainty to certainty merchants.” – Diego Espinosa ‘But What is Your Impact?’ It’s a question we get asked frequently, especially when talking to (potential) funders, which often means, ‘how can I be sure that money is well spent’, or more vulgarly ‘are you […]| Guerrilla Foundation
Table of Contents Why You Should Measure Influencer Marketing Success Let’s dive into how to measure influencer marketing success. Post likes are cute, but results are what we are looking for. In a world where influencer marketing is eating up bigger chunks of brand budgets each year (um, $24 billion industry), we simply can’t afford […] The post How to Measure Influencer Marketing Success for Growth appeared first on AdParlor.| AdParlor
Efficiency has become the gold standard. The default objective. The thing we’re all supposed to chase. But should it be? A recent interview with Ben Collins, CEO of the Onion, points to inefficiency as one of the reasons they are so good at what they do. And in government,| Black Glass
Learn 10 strategic reasons to stop using earned media value as a core metric. Discover smarter ways to measure the true impact of media coverage.| Michael Brito
Brand influence cited as "extremely" or "very" important by 89% of respondents in global research by the Public Relations Global Network| PRGN
I’m not joking. The following is precisely how most executives within industrial organizations conceptualize revenue. Q. Where does revenue come from? A. From salespeople. Q. How do salespeople generate revenue? A. Um. From relationships. This conception of revenue is not even vaguely correct. And, unfortunately, this fundamental misunderstanding of the nature of revenue leads to […]| Sales Process Engineering
If your business is any more complex than a lemonade stand, it's likely that you do not need (and should not have) a unified, organization-wide workflow. But what you should have are unified inboxes within each department.| Sales Process Engineering
NEW YORK – June 26, 2025 As gaming continues to capture consumer attention and drive brand engagement, the Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, announced the release of its Gaming Measurement Framework, an industry resource designed to bring clarity, consistency, and confidence to media campaigns in gaming environments. … Continued The post IAB Launches Gaming Measurement Framework to Standardize and Elevate Advertising in Gami...| IAB
NEW YORK – June 12, 2025 – The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced a strengthening of its Centers of Excellence (CoE) to better serve its members and the broader digital media and marketing ecosystem. As part of this update, Cintia Gabilan has been appointed to … Continued The post IAB Updates Centers of Excellence and Expands Leadership Team to Accelerate Industry Innovation appeared first on IAB.| IAB
Public Comment Period Open Through July 12, 2025 New York, NY — May 12, 2025 — Today, Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) released the Attention Measurement Guidelines for public comment. Developed by the IAB Attention Task Force — a group of more than 200 members from across the advertising, media, … Continued The post IAB and MRC Release Attention Measurement Guidelines for Public Comment appeared first on IAB.| IAB
That was Ezra Klein’s mandate as he questions the premise (or lack thereof) behind the Department of Government Efficiency. His central question, which went viral on TikTok last month, landed like a punch to the gut: “Efficiency in service of what?” This hits uncomfortably close to home for marketers.| Black Glass
Psychological Safety Research Pulse Last week, we asked “Typically, how familiar are people in your workplace with the concept of psychological safety?”. 121 people responded, and the distribution across the whole sample looked like this. The most common responses were […] The post Research: how familiar are people with the concept of psychological safety? appeared first on Psych Safety.| Psych Safety
The 4th annual B2B Marketing Leaders Forum Melbourne is set to take place on 15-16 November and the two-day forum is going to be jam packed with learnings and actionable insights for the attendees. Here is what you’ll learn across the event: 1. Leadership, internal stakeholder management and leading teams – Hear two former CMOs […] The post 15 key themes being covered at this year’s Melbourne B2B Marketing Leaders Forum: appeared first on B2B Marketing Leaders Forum APAC.| B2B Marketing Leaders Forum APAC
Social media data enables researchers to understand current events and human behavior with unprecedented ease and scale. Yet, researchers often violate user privacy when they access, process, and store sensitive information contained within social media data. Social media has proved largely benef| Bentham’s Gaze
Data-driven storytelling can spark press, boost engagement and build trust.| PR Daily
Learn how Generative Engine Optimization insights drive brand visibility and reputation management in AI search engines.| Michael Brito
Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the… Continue reading Trust, Digital Strategies and Customer Loyalty Drive Brand Influence| PRGN
For many advertising and media industry veterans, gaming still feels new, despite its steady rise over the last two decades. In part, that's due to the vast differences bet...| Beet.TV - The Root to the Media Revolution
Traditional PR metrics like impressions or UVMs grossly overestimate impact. You know it. I know it. The whole industry knows it. But…they make your coverage look good and your big wins look even better. We took a step back and wondered, do UVMs actually give you anything beyond putting a bow on coverage reports? WeContinue reading "6 Charts Comparing Insights from UVMs vs Readership" The post 6 Charts Comparing Insights from UVMs vs Readership appeared first on Memo.| Memo
Influencer marketing KPIs matter more than ever. Discover 15 key metrics from AdParlor to track your influencer campaigns effectively in 2025.| AdParlor
Don't guess how much chicken to buy! Our guide covers breast sizes, weight comparisons (raw vs. cooked), and tips for choosing the right type.| BoatBasinCafe
Learn five effective methods to measure how influencer campaigns drive in-store traffic, enhancing your marketing strategy's ROI.| AdParlor
En un mundo donde la comunicación es el motor que conecta marcas y personas, el concepto de comunicación integrada va más allá de ser una elección estratégica: es una necesidad. En Race Comunicación, la agencia de PRGN (Public Relations Global Network) en Brasil, combinamos metodologías consagradas como PESO (Paid, Earned, Shared, Owned) y el Global… Continue reading Comunicación Integrada: Estrategia y Táctica para Resultados de Alto Impacto| PRGN
This episode of the Oil & Gas Measurement Podcast explores the evolution of mass measurement using differential pressure devices, with guest David Bell of| Pipeline Podcast Network
A measurement requires a device with some important properties that I describe. I then focus on a simple intuitive quantum measurement device| Of Particular Significance
A growing number of digital and social media marketers are using TikTok to drive foot traffic to physical stores. Here's how they do it.| Reveal Mobile
Use the Iron Man blueprint to future-proof your site with AI. Learn to integrate AI, boost performance, and deliver unique experiences.| ProtoFuse
A team is only as safe as the least safe person When measuring the psychological safety in a team, we often are asked which measurement should be considered the “group measurement,” given that different individuals will likely experience rather different […]| Psych Safety
Download the PDF In an article published by Customer Think, author John Goodman explains the key differentiators between companies that move the needle following investments in customer surveys and those companies that do not. John also provides a framework for the various types of customer surveys to allow clear understanding of focus and purpose, identifies […] The post Stop The Annual Do You Love Us Survey – 16 Tactical Best Practices For Survey Execution first appeared on Customer Car...| Customer Care Measurement & Consulting
In The Anxious Generation, Jon Haidt argues that social media is driving a mental health crisis among teens. It's a compelling thesis, widely discussed in the media, mostly accepted by my students and even by me—for a while. I felt I owed this book a read given that this is a topic many of my studen| The 100% CI
Descubre cómo TikTok, Instagram Reels y YouTube Shorts están revolucionando el contenido digital. Aprende a captar jóvenes con vídeos cortos.| PRGN
Setting out to modify your car’s aerodynamics can be| Amateur Aerodynamics
A collection of articles on aerodynamic modification at home, tests and results, and techniques for modifying airflow over your car| www.amateuraerodynamics.com
A collection of articles on aerodynamic modification at home, tests and results, and techniques for modifying airflow over your car| www.amateuraerodynamics.com
Background In clinical and epidemiologic studies one is frequently tasked with maximizing accuracy when assessing the presence of clinical conditions (symptoms, diagnoses, syndromes, etc.) or verifying outcome events such as stroke, myocardial infarction, or death from a specific cause. Prospective studies have the advantage of standardizing definitions of clinical conditions, minimizing bias, and being honest about disagreements about clinical designations. Many studies have clinical endpoin...| Statistical Thinking
Time to start thinking like a marketer.| PR Daily
Slides| Statistical Thinking
Event: Consilium Scientific Slides Video| Statistical Thinking
Can the feeling of collective trust or belonging be measured by metrics that are not ours? Can we capture genuine links through imported definitions? Can a revolution be inserted into short, medium and long-term indicators?| Another Way Is Possible
I also wanted to make a name for myself in the competitive field of alphabet factoring in psychology. G factor. P factor. I factor. D factor. Aaaaall the factors. My recent list is already outdated. So here I’ll introduce the S factor, for satisfaction. Look how satisfied this little student frog is! Seriously though, there... Read more » The post Playing the alphabet factor game: the S factor for satisfaction appeared first on Eiko Fried.| Eiko Fried
How psychological safety emerges and changes over time in the workplace. Given that psychological safety itself is a relatively young field, there’s not a huge amount of published research that addresses the longitudinal dynamics of psychological safety in the workplace: […]| Psych Safety
Kent Pitman's blog. Independent, progressive views on Society, Technology, Social Justice and Climate, or sometimes poetry, philosophy, or history.| netsettlement.blogspot.com
Financial services B2B marketers have a measurement problem. It seems like every few weeks a new article appears that focuses on a deteriorating relationship between CEOs and CMOs, often driven by concerns from the former about the latter’s ability to drive growth. Giving marketers the benefit of the doubt, I’d argue this is less a case of ability than demonstration.| EMI Strategic Marketing
In my previous blog, I described a lesson I taught based on measuring the area and perimeter of my foot. Here I describe what happened when I returned to the class to have the students think more about the data they recorded and the mathematics it revealed. The post Part 2: Untangling Area and Perimeter appeared first on MARILYN BURNS MATH.| MARILYN BURNS MATH
In a recent episode of Let's talk ABM, we spoke with Kathryn Nimmo, ABM Marketing Manager at HP, about building credibility with ABM. Here are the key takeaways.| insights.strategicabm.com
We love to measure stuff, don’t we? Maybe it’s human nature, but we seem to have a strong desire to make the intangible tangible, and we tend (or at least many of us do) to believe in the robustness of […]| Psych Safety
This is a lesson that I’ve taught for many years when teaching about area and perimeter. I recently revised the lesson and I think my changes were an improvement. How did I change the original plan? What was my thinking behind the changes? How did the students respond?| MARILYN BURNS MATH
A check in conversation with Cameron Frayling, CEO of Pivotal Earth, about biodiversity, one of the most important sets of things we should track and measure, and yet it is super difficult and mostly hasn’t been done until now at scale at all. The data is simply not there, so what do we do? With Cameron we check in with one of the leading companies trying to bring technology to this space and make biodiversity measured at scale and cost-effective.| Investing in regenerative agriculture
Slides Elaborations Video| Statistical Thinking
Use your light table for these fun math activities to engage your students and give them opportunities to learn in different ways! There are ideas for counting, graphing, measurement, colors,...| Pocket of Preschool
After teaching this lesson, I taught it to another class to work out some of the kinks. My, it’s hard and time-consuming to prepare for and plan lessons. I hope my story makes the lesson accessible for other teachers and students to enjoy.| MARILYN BURNS MATH
An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance| Sword and the Script
Is there a difference between the Web and a Website? Spoiler alert: it's like telling apart a vast ocean from a single island. Be the smartest one at the digital beach and know how they relate!| ProtoFuse
In a new systematic review, we compare 388 depression outcomes from 450 clinical trials to see which perform best.| Eiko Fried
Context is everything....even in PR results.| Crenshaw Communications
Unlock actionable insights with essential tools for precision in measurement, tailored for small datasets.| Show Me The Data
