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Kimberly-Clark Drives Sales Lift with IAS Quality Attention™ - Integral Ad Science
https://integralads.com/insider/kimberly-clark-drives-sales-lift-with-ias-quality-attention/
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Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS).
