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Consumers use mobile for price comparisons while shopping in-store
https://www.emarketer.com/content/consumers-use-mobile-price-comparisons-while-shopping-in-store
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72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 type of research done on mobile devices in-store, per August 2023 1WorldSync data.
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