The Franchisee Mindset Has Changed The Real Franchise Pitch Isn’t Your Brand. It’s Your Playbook. Let’s be honest for a moment. The franchisee you are courting (the one who already operates several successful locations) isn’t losing sleep over your logo or menu design. They are running numbers. They’re running numbers, comparing systems, and asking one […] The post Why Top Multi-Unit Franchisees Choose Brands with Smarter Systems — Not Just Strong Concepts appeared first on Syne...
