For shopping and e-commerce app marketers, holiday planning is a year-round affair. With 40% of U.S. gift spending packed into just five days between Thanksgiving and Cyber Monday (PwC’s 2025 Holiday Outlook), competition is fierce and execution starts early. The playbook for the season is also changing. Last year, mobile drove 54% of holiday revenue, […] The post Data-Backed Insights to Boost E-Commerce Sales This Holiday Season appeared first on Liftoff.