Tapping Motivations: Designing Apps that Resonate With Users
Discover how to harness the power of user motivations to create apps that truly resonate with your audience.| Liftoff
Discover how to harness the power of user motivations to create apps that truly resonate with your audience.| Liftoff
Keeping up with the latest monetization trends in mobile gaming can be challenging. The landscape is constantly evolving, with new monetization methods, challenges, and innovations constantly popping up. If you want to know what the biggest monetization trends are right now, look no further than episode 62 of Liftoff’s Mobile Games Playbook. In the episode, […] The post Top Monetization Trends in the Mobile Games Market appeared first on Liftoff.| Liftoff
Learn how Liftoff's intelligence platforms, GameRefinery and AppRefinery, help marketers and developers tap into core user motivations to grow mobile apps.| Liftoff
Meet Justin Warshavsky, Senior Growth Marketing Manager at DraftKings. He focuses on innovative approaches to creative and mobile advertising, ensuring the brand stays ahead in a competitive market. Justin's expertise lies in identifying effective programmatic channels and tactics, optimizing ad per| Liftoff
Discover AppRefinery, Liftoff’s exclusive insights platform for consumer apps. Get expert analyses, real-time benchmarks, and a unique user motivation framework to optimize engagement, monetization, and growth.| Liftoff
New strategies to improve sports betting retention rates, increase engagement during and after the season, and drive user acquisition and ROI.| Liftoff
Read the recap from Liftoff's webinar. Deanna Ulrich shares creative ad formats that deliver results and connect with new audiences.| Liftoff
In 2025, the competition for new users is fierce, and the quality of your ad creative can make or break your carefully optimized campaign. So what makes ad creatives successful? How can you match the right assets with the right ad formats? And, if you’re looking to scale at speed, which AI tools and workflows […] The post Webinar Recap | Proven Strategies to Supercharge Your Ad Creatives and Boost ROAS appeared first on Liftoff.| Liftoff
Mobile marketing has seen some exciting innovations in the past few years. Top mobile games and apps are redefining what we’ve come to expect from ad creatives—and the rest of the industry is taking note. To help you stay competitive in today’s market, Liftoff’s 2025 Mobile Creative Ad Index takes an in-depth look at the creative trends […] The post AI Enhancements, Interactive Ads, and Other Trends From Liftoff’s 2025 Mobile Ad Creative Index appeared first on Liftoff.| Liftoff
The mobile games market has experienced its share of triumphs and challenges in the past few years. A record number of games crossed the billion-dollar revenue mark, but total mobile game downloads dropped to their lowest level since 2019. It’s a tricky time for mobile marketers and developers alike, and success in this rapidly evolving […] The post Must-Know Highlights From the 2025 Casual Gaming Apps Report appeared first on Liftoff.| Liftoff
Hero Wars is a popular RPG game that launched in 2016 to steady success. Since 2019, Hero Wars has consistently held a top 100 grossing position on US iOS, a testament to its exceptional long-term success in the market. As a mature mobile game, Hero Wars achieved its success through a dynamic and expanding live […] The post How Nexters’ Hero Wars Stayed on Top with a Winning Events Strategy appeared first on Liftoff.| Liftoff
Kalle Heikkinen is Chief Analyst at AppRefinery, where he leverages his expertise in market analysis, competitive intelligence, and product feature and live ops design. With nine years of experience in the mobile gaming and app industry, Kalle excels in providing actionable insights that help stakeholders create and operate successful apps. In 2025, the boundaries between […] The post Beyond the Game: What to Expect From Consumer Apps in the Rest of 2025 appeared first on Liftoff.| Liftoff
Liftoff is heading to Mobile Apps Unlocked (MAU) 2025 in sunny Las Vegas! This year, we’re skipping the traditional booths and setting up shop in breezy bungalows – curating a lineup of fun experiences that are anything but ordinary. From wellness moments at our oasis to a VIP kickoff party, plus plenty of ways to […] The post MAU Vegas 2025: Where to Connect with Your Industry Friends appeared first on Liftoff.| Liftoff
Gaming apps have historically used ads to monetize their apps, but now, more and more non-gaming “consumer” apps are moving away from subscription-only models and utilizing in-app advertising to maximize and diversify their revenue streams. In fact, Sensor Tower projects that non-gaming apps will outpace mobile game revenue share by 2026. So, what caused the […] The post Maximizing Conversions and ROI: Key Insights from Liftoff’s Non-Gaming Ad Monetization Trends Report appeared first...| Liftoff
It’s been a busy few years for consumer (non-gaming) apps. Research from Sensor Tower projects revenues to surpass those from mobile games, currently the most lucrative app segment, by 2026. As time spent in consumer apps continues to rise, the attention apps command is also becoming more lucrative, and more app publishers are prioritizing ad […] The post Webinar Recap | Diversifying Revenue Streams: Modern Monetization Strategies for Consumer Apps appeared first on Liftoff.| Liftoff
Liftoff helps advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.| Liftoff
Mobile app publishers who haven't adopted app-ads.txt could be missing out on revenue. Here's how app-ads.txt can attract more buyers while reducing fraud.| Liftoff
Get the key casual gaming insights that mobile game marketers need to know to succeed in 2024.| Liftoff
Dive into the benefits of mobile in-game ads for mobile marketers and the 6 ad formats to take your campaigns to the next level.| Liftoff
