Cold outreach engagement rates usually hover in the single digits, with many campaigns lucky to break past 10%. SurgePoint was no exception. Before Mailshake, the company was stuck sending emails one by one. Growth was slow and inconsistent, setting up campaigns ate up hours, and increasing engagement rates felt like pushing rocks uphill. They needed […] The post How SurgePoint Uses Mailshake to Personalize Outreach and Scale Growth appeared first on Mailshake.
