As privacy regulations tighten and third-party cookies disappear, CMOs face a fundamental question: which data architecture will drive growth in a consent-first world? Answering the CDP vs DMP question is a defining business decision that shapes how retail brands connect with their customers, measure impact, and sustain growth in the age of personalization. For years, […] The post CDP vs. DMP in Retail: The 2025 Breakdown for A Smarter Data Strategy appeared first on Omnichannel Customer En...
