What if fundraising could feel lighter, more human - and even fun again? Across the field, we’re seeing something powerful happen. The fundraisers who focus on genuine connection are keeping their donors close - and raising more money in the process. It’s called friendraising. And it’s not just a feel-good idea. It’s a proven approach that builds stronger donor relationships, deeper trust, and lasting loyalty. Let’s Talk About Friendraising You may have heard the word friendraisin...