Reading Time: 14minutesFor companies that manage several brands under one roof, it’s not as easy as it looks. They have access to a wide range of customers, often those who shop across different brands within the group. But making that into a seamless experience? That’s where things fall apart. Over the last decade, customer acquisition costs have […] The post Aditya Birla Fashion and Retail Limited, RPSG, Asian Paints, and Apparel Group talk About Rethinking Conglomerate Customer Engag...
