Reading Time: 11minutes84% of consumers prefer companies that provide a personalized experience. If consumers desire personalized experiences, why would a brand use a one-size-fits-all approach for its audience? More importantly, how can your brand deliver such tailored experiences? The answer lies in your customer segmentation strategy. With customer segmentation, you can target your ads and messaging to […] The post Customer Segmentation Strategy: 7 Methods Every B2C Marketer Must Know ap...
