Search is undergoing its most significant transformation since the advent of Google. While Search Engine Optimization (SEO) has long been the cornerstone of digital visibility, the new discipline of Generative Engine Optimization (GEO) is emerging as generative engines like ChatGPT, Perplexity and Google’s AI Overviews redefine how buyers find and evaluate brands. What’s driving this […] The post SEO vs GEO: Why B2B Brands Must Adapt to AI-Led Search appeared first on Walker Sands.
