Walking the floor at HR Tech 2025, it was clear that HR Tech isn’t just adapting to change. It’s sitting at the center of transformation. The event spotlighted the forces moving fastest across the industry, and three themes rose above the rest: agentic AI, the ongoing need for change management and the persistent challenge of […] The post HR Tech 2025: Agentic AI, Change Management and the Skills Imperative appeared first on Walker Sands.| Walker Sands
The retail industry has always thrived under pressure, but the forces shaping it today feel uniquely intense. At Shoptalk Fall 2025, leaders wrestled with a perfect storm: AI breakthroughs, escalating tariffs and a consumer base whose expectations for joy, connection and speed are only growing sharper. As Future Commerce noted in its in-depth coverage, culture […] The post Shoptalk Fall 2025: AI, Tariffs and the Future of Retail Under Pressure appeared first on Walker Sands.| Walker Sands
For the past few years, I’ve used Cybersecurity Awareness Month as a chance to catch up on must-know trends and share insights from RSA, Black Hat and DEF CON. This year, I’m taking a different approach. As a strategic communications and PR professional, staying current on the news is part of my daily routine. But […] The post Cybersecurity Awareness Month 2025: What to Read and Who to Follow appeared first on Walker Sands.| Walker Sands
Elevate your social media presence and grow your business with a customizable link in bio page.| Wix Blog
In a digital environment, marketing’s role in influencing a purchase decision has become more important. Learn more about how to effectively craft your B2B media plan here.| Walker Sands
We Just Hosted Our Most-Attended Webinar Yet Last week, I had the pleasure of hosting a webinar on Generative Engine Optimization (GEO). It turned out to be the most well-attended session in Walker Sands history by a wide margin. That level of engagement speaks to the urgency B2B marketers feel right now. Generative AI is […] The post Webinar Recap: Winning B2B Visibility In The AI Era appeared first on Walker Sands.| Walker Sands
INBOX INSIGHTS: When AI-First Goes Wrong Part 4, Helping AI Read Text with Markdown (2025-06-18) :: View in browser 👉 Download our new, free AI-Ready Marketing Strategy Kit! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 How to Build AI Partnerships That Actually Work: Your Implementation Roadmap If you missed our analysis [...]Read More... from INBOX INSIGHTS, June 18, 2025: When AI-First Goes Wrong Part 4, Helping AI Read Text with Markdown| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use generative AI to build a robust sales [...]Read More... from So What? How To Use Generative AI To Build A Sales Playbook| Trust Insights Marketing Analytics Consulting
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about generative AI lead scoring and how to get started. [...]Read More... from So What? How To Get Started With Generative AI Lead Scoring| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21) :: View in browser 👉 Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it [...]Read More... from INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators (2025-05-21)| Trust Insights Marketing Analytics Consulting
Boost your social media with creative content ideas and post types that go viral and get noticed.| Wix Blog
B2B marketing is a dynamic space these days. AI is transforming how we discover and consume content as individual creators gain influence and traditional newsrooms contract. Meanwhile, younger professionals are shaping strategy and driving purchase decisions earlier in their careers. And marketing teams face growing pressure to deliver greater impact — faster and with fewer […] The post The Case for LinkedIn as an Essential Platform in B2B Marketing appeared first on Walker Sands.| Walker Sands
As marketing budgets face growing scrutiny, lead generation remains one of the most expensive plays in the game. For financial services marketers, every lead costs an average of $653 — a hefty price if the lead isn’t the right fit for your pipeline. That’s why more marketers are pivoting to Account-Based Marketing (ABM): a more […] The post Getting Started With ABM for Financial Services appeared first on Walker Sands.| Walker Sands
Let’s be honest — measurement in strategic communications used to be an afterthought. A slide at the end of the deck. A dashboard you dusted off for quarterly reporting. A pile of clips that looked impressive but didn’t always mean much. That’s not enough anymore. Key Takeaways We’ll Cover in This Post: How Strategic Communications […] The post Turning Strategic Communications Into Measurable Business Results appeared first on Walker Sands.| Walker Sands
Learn how to create successful B2B email campaigns with proven tactics.| Walker Sands
A strong brand is more than a logo, it's a growth engine. Learn how to build effective B2B brand awareness campaigns and measure what matters.| Walker Sands
Today’s buying journey is complex. Learn how to choose the right B2B marketing channels to drive pipeline and accelerate revenue.| Walker Sands
Not sure whether to build an in-house team or partner with an agency for marketing? Learn when to build, buy or blend resources to achieve your business goals.| Walker Sands
Want to launch smarter? A go-to-market (GTM) strategy helps align teams, define positioning, and drive outcomes. Learn how to build a GTM plan that delivers results.| Walker Sands
Marketing an IPO goes beyond numbers. Learn how Walker Sands helps brands prepare for an IPO through strategic storytelling and positioning.| Walker Sands
Learn how to create a marketing strategy that fuels business growth.| Wix Blog
You might have heard about GEO — an emerging counterpart to search engine optimization (SEO) that’s gaining momentum in B2B marketing. SEO has been a tried-and-true strategy for boosting brand visibility online, but, in the AI era, Generative Engine Optimization (GEO) is quickly becoming a critical element of brand visibility campaigns as well. For decades, […]| Walker Sands
Explore the must-attend AI events for B2B marketers in 2025. Stay ahead with key insights and trends shaping the future of marketing and AI.| Walker Sands
Small as it may be, your logo plays a big role in marketing your business. Learn how to create it.| Wix Blog
Choose a marketing agency of record (AOR) is a pivotal moment that can redefine the trajectory of your brand.| MILITARY | TEEN | COLLEGE | MULTICULTURAL
