Having an ideal customer profile is essential to effective prospecting, qualifying and closing. Not understanding who is best served by your solution, it’s impossible to know which prospects are worth pursuing. And it will be difficult to seal a deal if you aren’t sure of how your solution brings value and soothes their pain points. SalesFuel’s Voice of the Sales Rep study reveals that there’s major opportunity for improvement in these areas. Only about 36% of sellers feel strong in u...
