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EMARKETER
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Mobile advertising is still king, but more industries are looking at nonmobile
https://www.emarketer.com/content/mobile-advertising-still-king-more-industries-looking-nonmobile-thanks-ctv
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Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.
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