China’s advertising industry in 2025 is driven by diversification, innovation, and a renewed emphasis on long-term brand equity. Entertainment and leisure lead sectoral growth with a 53.1% surge, followed by telecommunications (45%) and transportation (32.5%), reflecting strong consumer demand for connectivity and experiences. Brands are investing more in product launches, with spending rising to 35% of ad budgets, highlighting the pull of novelty and emotional engagement. Artificial intell...
