双11前瞻洞察：2024回顾与2025趋势
双11，作为全球最大的电商节，正在不断重塑中国乃至全球的零售与营销格局。2024年的双11进入“稳中求进”的阶段，在政策支持下的补贴、平台间的扩展合作，以及直播电商的强劲增长共同推动了26.6%的销售额跃升。展望2025年，双11将迎来结构性转型：创纪录的六周周期、更为简化的优惠机制，以及“即时零售”的迅速崛起，推动线上与线下的深度融合。在此过程中，小红...| China Trading Desk
双11，作为全球最大的电商节，正在不断重塑中国乃至全球的零售与营销格局。2024年的双11进入“稳中求进”的阶段，在政策支持下的补贴、平台间的扩展合作，以及直播电商的强劲增长共同推动了26.6%的销售额跃升。展望2025年，双11将迎来结构性转型：创纪录的六周周期、更为简化的优惠机制，以及“即时零售”的迅速崛起，推动线上与线下的深度融合。在此过程中，小红...| China Trading Desk
Double 11, the world’s largest e-commerce festival, continues to reshape retail and marketing strategies in China and beyond. The 2024 edition marked a year of stabilisation, with policy-backed subsidies, expanded platform cooperation, and strong growth in live-streaming commerce driving a 26.6% surge in sales. As the festival heads into 2025, structural shifts are set to define the landscape: a record six-week cycle, simplified discount mechanics, and the rapid rise of instant retail integ...| China Trading Desk
Visa-free travel abroad and free toll roads at home are expected to fuel a surge in travel by Chinese citizens during an extra-long holiday starting this week, in what analysts call a boon for the service economy.| China Trading Desk
From historic Golden Week travel surges to safety debates and shifting outbound preferences, netizens across Weibo, Xiaohongshu, Baidu, and Zhihu are exploring how holidays, discrimination, fashion, and authenticity define today’s Chinese traveller.| China Trading Desk
从国庆黄金周的历史性出行高峰，到安全争议和出境旅游偏好的转变，微博、小红书、百度和知乎上的网友正在探讨节日、歧视、时尚与真实体验如何塑造当代中国旅行者。| China Trading Desk
The latest data from China Trading Desk outlines the habits of China’s travellers, from short booking windows to comparing retail prices online| China Trading Desk
China’s consumer shift accelerates: Golden Week demand surges, premium travel thrives, seniors and male shoppers rise, and digital ads mature — precision strategies define market success.| China Trading Desk
China Trading Desk (CTD) has released its China Outbound Travel Sentiment Survey, Q3 2025, showing the market has moved from rebound to routine: short booking windows persist even as intent and spend stay firm.| China Trading Desk
CHINA. Digital marketing specialist China Trading Desk (CTD) has found China’s outbound travel market is entering a new phase of stability, according to the results of its Q3 Travel Sentiment Survey.| China Trading Desk
The survey indicates that 78% of travelers still book less than a month out, while 73% expect one to two overseas trips in the next 12 months.| China Trading Desk
China Trading Desk (CTD) today released its China Outbound Travel Sentiment Survey, Q3 2025, showing the market has moved from rebound to routine: short booking windows persist even as intent and spend stay firm. 78% of travellers still book less than a month out, while 73% expect one to two overseas trips in the next 12 months. Planning remains digital-first, with pre-departure research nudging up to 79%.| China Trading Desk
华凯营销（China Trading Desk）今日发布《2025年第三季度中国出境旅游意愿调研》，显示市场已从复苏阶段迈入常态化：短预订周期依旧明显，但出行意愿与消费力保持坚挺。78%的旅客仍在出发前一个月内完成预订，73%的受访者预计未来12个月将进行一至两次出境旅行。出行规划依旧以数字化为先，出发前在线调研比例上升至79%。| China Trading Desk
从情感驱动的旅行动机，到围绕国庆黄金周的出行规划，微博、小红书、百度和知乎上的网友正在深入探讨在后疫情、价格敏感时代下，关于“旅行、年龄、安全感与性格偏好”意味着什么。以下是本周最热的10大趋势话题，揭示中国消费者心态的变迁：| China Trading Desk
From deeply emotional travel motivations to strategic route planning for China’s National Day holiday, netizens across Weibo, Xiaohongshu, Baidu, and Zhihu are diving deep into what travel, ageing, safety, and personality mean in a post-pandemic, price-sensitive world. Here are 10 of the hottest topics shaping China’s consumer outlook:| China Trading Desk
Young Chinese tourists have been flocking to Nepal, a country renowned for its breathtaking scenery, rich Buddhist history, and reasonable prices. But recent political upheaval has led to a sharp decline in Chinese tourism, a market that had experienced rapid expansion. Nepal’s tourism industry has suffered greatly as a result of the unrest that began in early September and has made many prospective tourists wary.| China Trading Desk
Chinese tourism to Nepal is set to slump after days of deadly political unrest have left many travellers “scared” to visit, dealing a potentially lasting blow to a country that had been emerging as a trendy travel destination for young Chinese.| China Trading Desk
As China’s summer travel season draws to a close, online conversations across the country’s leading platforms reveal a deeper evolution in how consumers approach tourism. Whether it’s redefining romance, embracing wellness, or challenging destination perceptions, travel is no longer just a leisure activity—it’s a reflection of identity, class, and modern values. This month’s insights from Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu paint a detailed picture of a travel culture in ...| China Trading Desk
中国夏季旅游季接近尾声之际，全国主要平台上的线上讨论揭示出消费者对旅游方式的更深层演变。无论是重新定义浪漫、拥抱身心健康，还是挑战目的地认知，旅行早已不仅仅是休闲活动，而是身份、阶层与现代价值观的映射。本月来自微博、抖音、小红书、百度和知乎的洞察，勾勒出一个正处于转型中的旅游文化全景。| China Trading Desk
随着中国消费格局不断演变，年轻人正在重新定义“价值”，品牌在学习如何成为真正的“朋友”，而跨境旅行则受到综艺节目、政策调整与在地信任的共同影响。本周，来自微博、小红书、百度与知乎的多平台热门话题回顾如下：| China Trading Desk
Earlier this year, as the Dragon Boat Festival closed, it struck me there was a change among Chinese travellers and their attitudes to cruises. China’s cruise sector has signalled not just recovery, but strategic reawakening.| China Trading Desk
According to China Trading Desk, Chinese outbound tourists are estimated to reach 155 million this year, a full resumption compared with pre-pandemic levels.| China Trading Desk
In recent years, a fascinating trend has emerged among young Chinese individuals, especially recent university graduates: the growing popularity of cruise journeys to destinations like Vietnam and Japan. These sea voyages are increasingly seen not just as holidays, but as a significant “rite of passage” a symbolic transition into adulthood. This article explores the reasons behind this burgeoning phenomenon and its implications for the travel industry.| China Trading Desk
Looking for an advertisement in china? China Trading Desk is data driven marketing agency which offers China digital & media advertising, app marketing and strategy. Know More| China Trading Desk
Nowadays, KOL marketing is the top priority of brand marketing and product longing is still the core appeal of KOL marketing, but the purpos| China Trading Desk
