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China Trading Desk
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The Rise of First-Time Chinese Travellers: Mirage, Momentum, or Missed Signal? By: Subramania Bhatt, Founder & CEO, China Trading Desk
https://www.chinatradingdesk.com/post/the-rise-of-first-time-chinese-travellers-mirage-momentum-or-missed-signal-by-subramania-bhatt
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This image portrays today’s reality in Travel Retail. It’s the wait before the walk-in. She’s not lost – she’s deciding. First time Chinese travellers pause to validate, compare and confirm before they ever step into a duty free shop.
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