At the Vinitaly.USA conference in Chicago, Adam and Joanna received a question from someone working for a very well-known (and very successful) wine region. Despite this success, the person mentioned that wines from their region aren’t as well respected among sommeliers as they would like. In short, sommeliers don’t consider the region cool when compared to another. But does it really matter? If your wine brand or your wine region is popular among the public and continues to sell, do you ...
