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Forbes
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Amazon Black Friday Ad Costs Rise As Brands Battle For Holiday Shoppers
https://www.forbes.com/sites/kirimasters/2024/12/01/amazon-black-friday-ad-costs-rise-as-brands-battle-for-holiday-shoppers/
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Preliminary data from Pacvue shows overall ad spending jumping nearly 30% and cost-per-click (CPC) increasing 9.9% compared to last year.
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