A brand’s name is often its first and most lasting impression: a strong signal of personality and purpose. The stories behind the almost-names of the biggest brands reveal how small decisions can shape the trajectory of global businesses. Amazon’s early name was Cadabra, implying magic, but when an early stakeholder misheard it as cadaver, Jeff […] The post Data-backed brand naming: how to name your brand in 2025 appeared first on How Brands Are Built.
