Jack Wimmer is a brand strategist, copywriter, and namer based in North Carolina. He's also the co-founder of Monika. He answers questions on the How Brands Are Built blog.| How Brands Are Built
Few technologies have impacted modern business practices as profoundly and quickly as artificial intelligence (AI). As companies rush to implement this technology, marketers must also realize that their operations need to adapt to others’ reliance on AI. Successful branding today means catching the attention of AI algorithms. Why brands must design for algorithm recognition […] The post Designing brands for algorithm recognition in an AI-driven world appeared first on How Brands Are Bu...| How Brands Are Built
SHAREThis post is sponsored by Tagshop. In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to connect with their audience and stand out amidst the noise. One powerful trend that’s reshaping the marketing ecosystem is AI-powered User-Generated Content (UGC) advertising. By blending the authenticity of UGC with the intelligence of artificial intelligence, marketers […]| How Brands Are Built
Author’s note: This article begins with the premise that “brand love” is a fantasy that doesn’t drive sales. I won’t waste time explaining that here, as I’ve written about it before and the evidence is easy to find if you’re looking for it. This article isn’t about effectiveness. It’s about the ethical problem of trying […] The post “Brand love” won’t save your soul appeared first on How Brands Are Built.| How Brands Are Built
In today’s oversaturated info space, brands more than ever need to foster authentic relationships with customers, offering them meanings, values, and genuine connection rather than just products and services. This knowledge of your audience and on-level communication is difficult enough in one market. When you need to transplant all this intricate system onto new soil, […] The post Why brand localization matters: connecting with global audiences appeared first on How Brands Are Built.| How Brands Are Built
Is your brand tracker ready for the future? Will it thrive in the ever-evolving digital landscape of 2025? For years, brands have relied on tracking studies to monitor changes over time, optimize product development, and assess campaign effectiveness. But are tracker studies still fit for purpose in an uncertain world? While the answer is very […] The post Four essential questions to future-proof your brand tracker in 2025 appeared first on How Brands Are Built.| How Brands Are Built
Being a “human” brand involves being approachable and relatable in an industry dominated by corporate jargon and robotic interactions. It’s about creating real connections with your audience by speaking their language, addressing their needs, and showcasing the people and values behind your business. When an enterprise feels human, customers engage with its content and are […] The post The importance of building a “human” brand in a digital world appeared first on How Brands Are B...| How Brands Are Built
I decided to wait and see the car before sharing my point of view on the recent Jaguar rebrand. Well, I’ve just seen the concept car, and … it hasn’t changed my point of view. The Jaguar rebrand so far Let’s quickly recap what’s happened so far (in case you somehow avoided seeing […] The post The Jaguar rebrand was just the first misstep appeared first on How Brands Are Built.| How Brands Are Built
SHARE Brands live in a world where they are constantly competing for attention. While logos, colors, and taglines help you stand out, sound is emerging as an equally powerful tool. Today, more businesses are experimenting with sonic branding and realizing its effects on creating emotionally resonant experiences. WHAT IS SONIC BRANDING? Sonic branding is […]| How Brands Are Built
Branding, psychology, and biology converge in a complex interplay that taps into fundamental aspects of how we think, feel, and respond. Each element is crucial in shaping a how a brand is perceived, underscoring the profound impact brands have on our minds. They evoke emotions, shape perceptions and influence decisions in both overt and subtle […] The post The intersection of branding, psychology, and biology: Driving long-term conversion rates appeared first on How Brands Are Built.| How Brands Are Built
Jack Wimmer is a brand strategist, copywriter, and namer based in North Carolina. He’s also the co-founder of Monika, a “brand naming service that pairs artificial intelligence with human judgment.” Monika made a bit of a splash when it launched, mainly thanks to a Fast Company article, “Naming a brand can cost more than $50,000. This […] The post Q&A with Jack Wimmer of Monika appeared first on How Brands Are Built.| How Brands Are Built
Abbreviating your brand name can be a strategic move that enhances recognition and memorability. However, it may come with pitfalls. How you abbreviate a brand name can cause issues that may keep your business from thriving. Before you make this important move, carefully consider these top mistakes to avoid to maintain your brand’s integrity and […] The post Abbreviating your brand name? Here are five mistakes to avoid appeared first on How Brands Are Built.| How Brands Are Built
