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From:
Digiday
(Uncensored)
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'Personalization diminished': In the GDPR era, contextual targeting is making a comeback - Digiday
https://digiday.com/media/personalization-diminished-gdpr-era-contextual-targeting-making-comeback/
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"GDPR has caused brands to reset, to reassess the value their audience targeting is providing against the risk that it might not comply."
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