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How to (re)launch a perfume brand
https://www.glossy.co/beauty/how-to-relaunch-a-perfume-brand/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss
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With fragrance still booming, now is as good a time as ever to undertake a rebranding. But while fresh packaging and scent profiles can earn traction with new consumers, they can also alienate longtime fans.
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