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With backing from Glossier and Pharrell Williams, The Renatural aims to reinvigorate the wig sector
https://www.glossy.co/beauty/with-backing-from-glossier-and-pharrell-williams-the-renatural-aims-to-reinvigorate-the-wig-sector/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss
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Despite endless launches in the hair-care and hair tools sectors, the wig market has remained relatively stagnant for decades. For entrepreneur Aasiyah Abdulsalam, that white space spelled opportunity.
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