It's been over three years since the Hailey Bieber smoothie launched at Erewhon's famous Tonic Bar, and in the time since, brands including Dove, Brooklinen, Heinz Ketchup and Vacation sunscreen have put their own spins on branded beverages. Countless other influencers, celebs and models have done the same, with businesses including Erewhon, of course, but also Pressed Juicery, Juice Press, Butterfield Market and SunLife Organics, among many others.
