It's been over three years since the Hailey Bieber smoothie launched at Erewhon's famous Tonic Bar, and in the time since, brands including Dove, Brooklinen, Heinz Ketchup and Vacation sunscreen have put their own spins on branded beverages. Countless other influencers, celebs and models have done the same, with businesses including Erewhon, of course, but also Pressed Juicery, Juice Press, Butterfield Market and SunLife Organics, among many others.| Beauty Archives - Glossy
In this week’s luxury briefing, the director of AI at the Chalhoub Group discusses early results from testing a generative luxury beauty assistant. Also, Fashionphile's U.K. launch, LMVH's earnings, Fendi's and Brett Johnson's executive moves, and news to know.| Beauty Archives - Glossy
When it was announced on TikTok and Instagram that adult film star Ari Kytsya was partnering with the 29-year-old makeup brand Urban Decay, the comments, for the most part, embraced the collaboration.| Glossy
Exponent Beauty, which hit the market in April 2022, has never done paid influencer partnerships. It does however, work with influencers, via bringing them in as investors. Sara and Erin Foster have been investors since the brand launched, preceding even the official launch of their early-stage fund, Oversubscribed Ventures. Now, Exponent Beauty is announcing longtime influencer Rocky Barnes as its latest investor.| Glossy
"Megababe is still self-funded; we have never taken $1 of fundraising," Sturino said on this week's episode of the Glossy Beauty Podcast. "It's a different type of approach than other brands that launched at the same time. Most people will take funding and grow really big." Also on the podcast, Sturino discusses her start in content creation, Megababe's expansion to Walmart and new categories, the brand's first big marketing investments, and her response to the current heightened fixation on ...| Glossy
