In 2000, Smashbox launched The Original Photo Finish Smooth & Blur Oil-Free Primer, which, in the 25 years since, has been repackaged several times, but never reformulated. "It is an icon," said Michelle Shigemasa, Smashbox's global gm. Since 2000, Smashbox has sold 20 million units of the SKU, and today, one Photo Finish Smooth & Blur Primer is sold every minute in North America.| Beauty Archives - Glossy
With a variety of technological innovations in the space, the beauty industry is rapidly evolving. Today, it’s common to use an augmented reality app to try on makeup, and relying on smart tools to guide applications and recommend products is set to be the next norm.| Glossy
Glossy provides an inside look into how brands and retailers approach new trends, technologies, channels, consumer habits and more.| Glossy
When it was announced on TikTok and Instagram that adult film star Ari Kytsya was partnering with the 29-year-old makeup brand Urban Decay, the comments, for the most part, embraced the collaboration.| Glossy
What’s driving this ongoing upheaval? Luxury experts told Glossy it’s because brand leaders are contending with the ongoing industry slowdown and looking for ways to shake their companies out of the funk that has affected the rest of the sector.| Glossy
This week on the Glossy Podcast: NBA Draft fashion goes luxury, Skims taps the Cavalli archive, men’s flip flops hit the runway and Daydream’s Lisa Yamner Green shares how AI is reshaping fashion discovery.| Podcasts Archives - Glossy
In the big wide world of health and wellness, there is always a buzzword du jour. In the past couple months, you've likely heard buzz about gut health and GLP-1s, ingredients like creatine and colostrum, and, of course, protein. For many of these trends, Arrae, the supplement brand co-founded by Siffat "Siff" Haider and her husband, Nishant Samantray, has been right there, answering consumer demand with a product featuring that of-the-moment ingredient or speaking to a top-of-mind concern.| Podcasts Archives - Glossy
Our editor-in-chief, Jill Manoff, sits down with Warby Parker’s chief product and supply chain officer, Kim Nemser. The conversation covers Warby Parker’s omnichannel strategies, with a particular focus on how it’s integrating AI into many of its back-end operations.| Podcasts Archives - Glossy
Sisters Sadie and Abby Bowler started working on their brand at ages 16 and 18, respectively. They developed the formulas for three years before launching the brand, called SadieB, in 2022. Sadie is now 21, and Abby is 22. In late February, SadieB launched in Target.| Glossy
Béis, the Shay Mitchell-fronted luggage brand, has been growing at a rapid clip. As recently reported in Glossy, the brand reached $200 million in annual revenue in 2023, marking a 180% increase year-over-year. And, it expects 2024 to be even bigger. One key strategy driving its growth is simply listening to its community.| Glossy
According to a 2015 Harris Poll, more Americans are getting tattoos, with 29% having at least one. Specifically, 47% of millennials have one compared to over 36% of Gen Xers.| Glossy
At this week’s Glossy’s E-Commerce Summit in Miami, brand and retail executives used town-hall and working-group discussions to workshop their next strategies, with considerations including lower consumer sentiments and disruptive, ever-changing trade laws.| Glossy
Exponent Beauty, which hit the market in April 2022, has never done paid influencer partnerships. It does however, work with influencers, via bringing them in as investors. Sara and Erin Foster have been investors since the brand launched, preceding even the official launch of their early-stage fund, Oversubscribed Ventures. Now, Exponent Beauty is announcing longtime influencer Rocky Barnes as its latest investor.| Glossy
"Megababe is still self-funded; we have never taken $1 of fundraising," Sturino said on this week's episode of the Glossy Beauty Podcast. "It's a different type of approach than other brands that launched at the same time. Most people will take funding and grow really big." Also on the podcast, Sturino discusses her start in content creation, Megababe's expansion to Walmart and new categories, the brand's first big marketing investments, and her response to the current heightened fixation on ...| Glossy
