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Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays | Marketing Dive
https://www.marketingdive.com/news/beware-of-cranpus-ocean-spray-evolves-brand-platform-for-holidays/803103/
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The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.
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