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Ocean Spray builds on viral attention with first national Hispanic marketing campaign | Marketing Dive
https://www.marketingdive.com/news/ocean-spray-builds-on-viral-attention-with-first-ever-hispanic-marketing-ca/587349/
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Last month's viral TikTok video continues to sway marketers as the brand leans into the buzz and finds that many Hispanics aren't familiar with cranberries.
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