What is GPT? GPT is a Generative Pre-trained Transformer, a language model that predicts the next token (piece of text) given previous tokens. ChatGPT builds on this core model with added instructions, safety layers and tools so it behaves more like a helpful assistant. By grasping a few key mechanics — such as how it [Read More] The post What is GPT? How It Works (and Why Marketers Should Care) appeared first on Oxford College of Marketing Blog.