In this episode of “What If? So What?”, Jim Hertzfeld sits down with Wally Burchfield, former senior executive at GM, Nissan, and Nissan United, to explore what’s driving transformation in the automotive industry and beyond. Wally’s perspective is clear: in a world obsessed with automation and data, the companies that win will be the ones that stay […]| Perficient Blogs
If you’re thinking SEO will keep you visible, think again. Most consultants hit a wall when AI answer engines can’t recognize their value—leaving them stuck despite “flawless” websites. But smart consultants are turning the tables by matching their content to the way AI really works. Do you know what your next client’s assistant is telling...|
What if your content could become the default source AI systems cite?| Grow Predictably
You probably already know that not all leads are created equal, but what if your lead scoring could actually predict which ones are going to turn into real revenue?| KeyScouts Blog
See how AI is transforming B2B sales pipeline management with better lead scoring, intent prediction, velocity gains, and reduced leakage.| blog.keyscouts.com
The acronym CMO has traditionally stood for “Chief Marketing Officer,” but that role is evolving. The need for today’s midmarket CMOs to lead with clarity and vision is more important than ever. A third of midmarket CMOs expect to take on the new title of Chief Market Officer, according to IDC’s 2025 Global Midmarket Tech [...]| IDC Blog
AI is quickly transforming what marketing teams are capable of: automating routine tasks, delivering instant insights, and powering deeply personalized customer experiences. But for all its promise, AI is only as effective as the people and processes guiding it. And that’s where many organizations are hitting a wall. As marketing strategies grow more complex and [...]| IDC Blog
Today’s marketing leaders are being asked to drive bold innovation, lead AI-powered transformation, and deliver measurable revenue gains – all on last year’s budget. This might sound like a familiar challenge for many midmarket tech CMOs. Expectations have grown more strategic, yet financial support remains static. Fifty-four percent of midmarket CMOs expect no increase in [...]| IDC Blog
Discover how AI reshapes buyer behavior and analyst relations. IDC's experts share insights and guidance to help AR leaders influence executives and teams.| IDC Blog
As we dive into the new year, one thing is clear: artificial intelligence is revolutionizing the marketing landscape. With the global AI market projected to| SuperAGI
AI is reshaping the way buyers behave. They move fluidly between digital and in-person channels, research on their own terms, and expect every interaction to feel timely and connected. Today, most buyers prefer digital-first engagement, and they notice when experiences fall short. Even with strong teams and good intentions, it’s easy to miss the mark. [...]| IDC Blog
For nearly two decades, search engine optimization (SEO) dictated how brands achieved visibility online. Ranking high on Google or Bing meant being found, considered, and chosen based on certain criteria. Marketers built entire playbooks around understanding algorithms, shaping content, and winning the top position on the results page. That world is changing. The rise of [...]| IDC Blog
Check out how to use AI in marketing, how top B2C brands have used AI for digital marketing, and what the best AI marketing tools are for various use cases.| MoEngage
Discover what are the best AI tools for high-ticket coaches to automate tasks, scale impact, and boost client results with strategic, modern technology.| Grow Predictably
There’s no running away from AI content creation.| KeyScouts Blog
Discover how AI-powered personalization helps B2B marketers create hyper-specific campaigns that convert better and speak directly to key audiences.| blog.keyscouts.com
Discover why AI adoption doesn't equal advancement. Learn how CMOs can close the AI readiness gap and drive real marketing impact in 2025.| IDC Blog
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn to master the generative AI transmedia framework for smarter content creation. See [...]Read More... from So What? The generative AI transmedia framework| Trust Insights Marketing Analytics Consulting
Nail the process for training your agency’s AI on actual client brand guidelines, and you’ll avoid the classic headaches—think off-brand CTAs or rogue emojis in business emails. Jump straight to the strategies that agencies use to consistently deliver on-brand AI outputs. The mistake? Most teams skip contrast examples and end up teaching AI only half […]| Grow Predictably
How do I find new, low-competition keywords for my clients using AI? Learn proven strategies and tools to uncover profitable opportunities competitors miss.| Grow Predictably
Discover Agent helps you monitor, analyze, and learn from competitor ad strategies, so you can create smarter campaigns with less guesswork.| Creatopy Blog
How can AI and automation help my agency become more profitable? Find out how agencies are saving 30+ hours monthly and increasing profit margins now.| Grow Predictably
In today's fast-paced business landscape, companies are constantly seeking ways to optimize their operations and stay ahead of the competition. According to a| SuperAGI
As we dive into 2025, the world of artificial intelligence is witnessing a significant shift towards enhanced interoperability, with the Model Context| SuperAGI
Curious how top coaches reclaim hours weekly? Learn how AI-powered practice management for mindset coaches elevates your service, not replaces your touch.| Grow Predictably
Combining AI and PR frees PR professionals from burdens, empowering them to focus on strategy, creative ideation, stakeholder relationship cultivation, and authentic brand storytelling.| Media Scope Group - PR | Public Affairs | Marketing | Lobbying | Advocacy
Imagine coaching 50 high-ticket clients with the same personal attention you currently give to 10, while your AI systems handle everything from intake| Grow Predictably
Stop believing these AI creativity myths for thought leaders. Discover how to leverage AI tools without sacrificing authenticity or expertise in this expert guide.| Grow Predictably
Helps execs track the right KPIs CAC, lead quality, MQL-to-SQL conversion, and content ROI so they can prove the impact of AI on business outcomes.| blog.keyscouts.com
Discover the top 7 content types AI favors most. Learn how to use each format effectively to boost reach, engagement, and performance in 2025 and beyond.| blog.keyscouts.com
The biggest advantage is hyper-personalization and better workflow efficiency, leading to superior customer journeys and increased ROI.| Interrupt Media
AI chatbots provide 24/7 engagement, answer questions instantly, qualify leads automatically, personalize user journeys, and free up your human team for higher-value work—boosting efficiency and conversions without more headcount.| Interrupt Media
Today's B2B tech buyers are AI-assisted, digital-first, and increasingly independent. Learn how marketing leaders can lead omnichannel experiences that drive relevance, demand, and growth in an AI-saturated market.| IDC Blog
Focused on AI’s role in tracking industry trends, gathering competitor intelligence, and guiding GTM strategies valuable for marketing strategists and product marketers.| blog.keyscouts.com
A strategic overview of how AI is reshaping B2B marketing, from planning and segmentation to execution and measurement. Anchored around real use cases for tech companies.| blog.keyscouts.com
April 2025 marked a turning point in B2B marketing. From AI moving beyond the hype to buyers demanding measurable outcomes over flashy features, the conversation shifted toward impact and authenticity. This month’s insights reveal what’s driving real results—and what forward-thinking marketers need to prioritize next.| Media Logic
Even the best-equipped ABM kitchens can fail without the right recipe. From misused tech to missed opportunities for personalization, too many programs fall flat before they start. Here we break down 9 costly ABM pitfalls—and how to sidestep them with a Playbook built for performance. If ABM is on your roadmap for 2025, this is the insight your team can't afford to miss.| Media Logic
Many brands faced a Q1 filled with uncertainty, trend-chasing, and lack of clarity about what the next nine months might hold for their businesses. If this describes your past three months, you're certainly not alone. However, let's focus on the positives and the potential we all have in front of us to make the most of 2025!| Media Logic
Discover AI Overviews SEO strategies to optimize your site, boost visibility, and drive more traffic from Google's AI-powered search results.| blog.keyscouts.com
Uncover the challenges of marketing in the AI era: potential unlocked by technology, hindered by organizational culture.| Martech Zone
Discover how to use AI in marketing to boost results, personalize campaigns, and optimize strategies. Stay ahead with AI-powered insights and tools.| blog.keyscouts.com
Discover how to evolve your 2025 content strategy with insights from 2024 trends, including AI, short-form video, and creator-led campaigns.| emfluence Digital Marketing
Introduction to Digital Marketing with AI Have you ever wondered how digital marketing with AI… The post Digital Marketing with AI, Innovation and Ecommerce Growth first appeared on Digital Marketing Agency Ireland and UK.| Digital Marketing Agency Ireland and UK
AI interviews: Fast & Simple reports in no time Ask your customers open-ended questions about visitor satisfaction intentions likes & dislikes … …and the AI will create insightful, actionable, cutting-edge, real-time reporting. So how does it work? Let’s talk! If our project resonates with you and you see potential for a collaboration, we would 💙 […]| LMLM
Implementation of AI in business intelligence needs a proper plan, the choice of relevant tools, and a dedication to data integrity.| Express Analytics
The 360-degree view of customers merges customer data from various touch points into a single customer view. Know why it's important.| Express Analytics
Customer profiling in marketing involves the creation of thorough personas for your target audience to grow your business.| Express Analytics
Businesses integrate AI into email marketing to reinforce connections with customers and drive clicks.| Express Analytics
Find the latest artificial intelligence trends, from generative AI and progressive technologies to the integration of automation and language.| Express Analytics
Find the latest artificial intelligence trends, from generative AI and progressive technologies to the integration of automation and language.| Express Analytics
Exploring How AI Revolutionizes Market Intelligence, Predictive Outcomes, and End-to-End Marketing Strategies At the 1ArtificialIntelligence, Craig Hardy,| 1BusinessWorld
Conversational AI Foundational basics, training resources, and the compelling business case for its adoption.| LMLM
Customer segmentation analytics allows companies to set goals that help them make more informed product and marketing decisions.| Express Analytics
Looking for the best AI marketing tools? Find out which artificial intelligence tools are predicted to be the most efficient in growing your business.| Grow Predictably