When you first try AI, it can feel like a bit of magic: type a question and almost instantly, you get a polished, relevant response. But to truly understand how AI creates answers, we need to look behind the curtain. Tools like ChatGPT or Perplexity don’t think or comprehend like humans do, instead, they analyse [Read More] The post How AI Creates Answers: What Every Marketer Should Understand appeared first on Oxford College of Marketing Blog.
