Booking Holdings is seeing early results from the generative artificial intelligence (gen AI) solutions it offers across its travel and related platforms. The company, which owns the Booking.com, Priceline, Agoda, Kayak and OpenTable brands, offers several gen AI tools and added more during the third quarter, executives said Tuesday (Oct. 28) during an earnings call. “What are we measuring in terms of impact? Ultimately, faster search, better conversion, lower cancellation rates, and higher...
