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How to Reanalyze Past Incrementality Experiments with GeoLift by Recast - Recast
https://getrecast.com/how-to-reanalyze-past-incrementality-experiments-with-geolift-by-recast/
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Reanalyze past geo-based incrementality tests with GeoLift by Recast. Validate results & apply synthetic controls with a step-by-step guide.
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