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Digiday
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How Forbes is using ChatGPT referral data to create audience cohorts
https://digiday.com/media/how-forbes-is-using-chatgpt-referral-data-to-create-audience-cohorts/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss
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Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.
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